http://marketingsource.com/articles/ Articles at marketingsource.com Articles Library en-us http://marketingsource.com/articles/web-based-solutions/web-site-design/effective-use-of-colors-in-a-web-design.html http://marketingsource.com/articles/web-based-solutions/web-site-design/effective-use-of-colors-in-a-web-design.html Fri, 11 Feb 2011 05:12:46 -0600
Right colors help to catch the attention of visitors. This is the reason why good web development services work meticulously on colour themes of websites. Every color has its own language and conveys different feelings. Professional web designers know exactly how to play with colors to come up with a beautiful and attractive web design. Colours can be classified into the following three categories.

Warm: Red, yellow, orange and pink
Cool: Blue, green and purple
Neutral: White, Gray, Brown and Black

You can use a particular colour in your business website design to convey a powerful message. Red is generally associated with passion and enthusiasm. This is a vibrant and exciting colour. It generally grabs the attention easily. You can use this colour to make a different statement about your website. Although yellow is generally associated with weakness and fear, but when it comes to website design, it can create a feeling like spring is in the air. The tints of yellow depict warmth and cheerfulness. It can lend a touch of user friendliness to your site.

Orange represents fall, harvesting and Halloween. This colour can easily trigger a person's appetite. This colour can best be used for online food store or restaurant websites. Green symbolises envy, jealousy and greed. It also represents money. It can be used to represent something that is natural and fresh. Purple colour stands for creativity and originality. The dark purple colour symbolises royalty. You can use this colour to describe a unique and appealing feature of your corporate website design.

A professional and experienced web development company has the required expertise and skills to use different colours efficiently to make your website design really beautiful and appealing. Therefore, you should hire only a reliable and reputed web development service for your website.

Purple: Purple stands for creativity and originality. The darker shades of purple depicted royalty previously and the lighter ones related with romance.

We as a professional web designing company have designing experts who do proper Research and Development for your needs and requirements. For example choose the perfect color scheme for your website because colors have many effects on people. Certain colors can invoke specific emotions in people. Emotional reactions can affect the image of your company in the visitors mind and can have a major effect or your company’s “brand”.

If you doubt color evokes emotion, consider the phrases, “green eyed monster” “seeing red” or “in a black mood”. The green-eyed monster is a reference to jealousy, seeing red means a person is angry and a black mood refers to depression. People do associate colors with specific moods. Scientific texts have proven that different colors can make people happy, sad, relaxed, excited, angry or afraid.

]]> http://marketingsource.com/articles/web-based-solutions/web-site-design/top-reasons-to-invest-in-a-website.html http://marketingsource.com/articles/web-based-solutions/web-site-design/top-reasons-to-invest-in-a-website.html Fri, 11 Feb 2011 01:50:29 -0600
Immediate response

Mentioning your website on your visiting card allow users to take action immediately. Accessing a website is much cheaper and easy than to rush to an office. Communicating through website will save users time. And a customer with well time management will spent time to understand the services and products offered by you.

Promote future business

Whenever a customer visits your shop and not find something which he/she really wants to purchase in such a situation customer will leave the shop without purchasing anything from the shop. But if the customer visit your well designed website whether user buy anything or nothing but can revisit the site any time in the future. Your unique and attractive business website design produces a good impact on customer’s mind. Apart from all this you can collect your customer's email id in order to send them notification related to services and products of your business.

Increase customer's confidence

A well designed CMS based website with easy accessibility, simple navigation makes your customer confident about your business. A well designed website shows your customer that you are a savvy and quite enough to take your business up to next level.

Make you stronger

By having a good corporate website design you become stronger than your competitors.

Website sales

A CMS based designed website is the impressive presentation of your business over Internet. Business with website allows your customers to buy things online anytime and anywhere they are. Website can be used to attract customers from out of your area. You can take your products and services to new markets.

Increase customers referral

By having a website, you can convey your contact information as well as description and services & products offered by your company. Remembering address of website is much easier than remembering ten digits phone number.

After considering all these reasons you will come to know that it is a good idea invest in a website for promoting your business.
]]> http://marketingsource.com/articles/web-based-solutions/web-site-design/template-customization-tips.html http://marketingsource.com/articles/web-based-solutions/web-site-design/template-customization-tips.html Tue, 08 Feb 2011 01:37:58 -0600
Following are the tips for customizing your template:

Add logo of the company on the page
Logo represents the name of the company. Logo of the company should be placed in right handed top corner. Logo attached website will definitely look unique. If you are not able to decide about your company's logo get advice from any custom web design company, they will certainly guide you best.

Add Relevant content
Website should convey right information to visitors about your services and products. So, always add relevant content in your business web design.

Add relevant images
Always remember to add images which are relevant to your products. Irrelevant images can occupy unnecessary space in the website. Ultimately make it heavy. And heavy websites are not good for search engine optimization.

Attractive color
Use always color that attracts users frequently. Color should be matched with images colors. Color should not distract users and create problems in reading content.

Attractive background
Attractive back ground always attracts more visitors than dull background. So it is a good practice to choose background color with proper match to images and content on website.

Maintain space between the stuff
Website will look well structured when every item on website is not overlapping with each other. So always maintain space between the images to male them on right distance.

Add links
If you are displaying features and services in your marketing website, you should insert appropriate links . By incorporating links in template, information can easily be clarified and validated.

Avoid too much advertisements
It is good to add less advertisement in the website. More advertisement fill the website with unnecessary links. It makes website heavy. It is advisable to avoid advertisements in website.

Add footer and header
Many visitors like to see bottom of the website and some remains on top so always provide sufficient information in footer and header regarding your products. You can provide your contact details in footer and header can contain menu navigation links etc. Footer and header should be on every page.

By following above mentioned tips you can easily customize the templates according to the way you want.

Professional custom web design/development services by PixelCrayons, specializing in custom web site design solutions & custom web application development solutions. ]]> http://marketingsource.com/articles/web-based-solutions/web-site-design/psd-to-html-conversion-what-should-you-look-for.html http://marketingsource.com/articles/web-based-solutions/web-site-design/psd-to-html-conversion-what-should-you-look-for.html Mon, 07 Feb 2011 05:53:45 -0600
*First of all, a quality PSD to HTML conversion is W3C validated. This is the biggest feature you should look for while hiring a PSD to HTML service provider. World wide web consortium provides guidelines for web developers to develop well structured websites. It helps to check all the errors during the development stage. A good PSD to CSS/HTML service provider guarantees this feature.

*It should also guarantee a semantic coding. It helps to match the HTML tags and content of your website. This ensures that the content appears exactly in the manner as it was designed to be. This is very crucial as even a small glitch can ruin the placement of the text.

*It should also guarantee cross browser compatibility for your website. A website should be easily accessible through any of the browsers like IE, Firefox, Safari etc. this will guarantee that your website gets exposed to a large number of visitors across the world using different browsers.

*Pixel perfect conversion is also very important. A good service provider ensures that XHTML pages developed are pixel perfect across a variety of web browsers, depending upon the slicing package/options chosen.

*It should also guarantee a clean code structure. Clean code structure ensures that each and every page of your site is completely error free and no glitches occur once the site is launched in a browser.

*You should also check whether the service provider offers software integration or not. Most of the good service providers offer XHTML template design and integration services with 3rd party web applications including Wordpress, Magento, Joomla and more!

These are some of the important features you should look for while hiring a PSD to HTML service provider for your web development project.

]]> http://marketingsource.com/articles/web-based-solutions/web-site-design/what-is-the-future-of-psd-to-wordpress-conversion.html http://marketingsource.com/articles/web-based-solutions/web-site-design/what-is-the-future-of-psd-to-wordpress-conversion.html Mon, 07 Feb 2011 04:14:54 -0600
PSD is the design layout made in Photoshop, which needs to be converted as PSD files cannot be launch in any browser. In such scenario PSD to WordPress conversion gives a lot of advantages like easy to update, install and import. Code generated by WordPress is compliance with W3C standards. W3C validation helps to check errors during the development phase. User registration feature of WordPress helps visitors to register themselves and can communicate to back end. Customization and integration of WordPress theme becoming most sought -after for web development.

A WordPress empowered website is search engine friendly and helps in generating more traffic. One of the in-built features of WordPress is user registration. It allows users to register on website for further communication. Another feature provided by WordPress is password protection which helps users to keep their comments, feedback and transaction protected.

Many top million websites across the globe use open source WordPress content management system. Because of the numbers of useful features it provides, WordPress is likely to be used very extensively to designs websites in future

PSD to WordPress conversion is require to overcome features deficiency in PSD files. WordPress service providers understand the client’s requirement and develop the web application based on their requirement. WordPress makes web application cross platform, cross browser compatible. Website developed in WordPress can run on any major browsers like opera, Google chrome, safari etc.

As per the trend in the market, PSD to HTML/WordPress conversion is considered as a very useful conversion service. Market also indicates that the use of WordPress is likely to grow in future. Thus the demand for PSD to WordPress conversion will also increase. It is definitely going to be used as a platform to do things more conveniently.

Interestingly, more than 12 percent of the top million websites across the globe are using open source blog publishing WordPress CMS for creating great user experiences. With such a rapid growth, PSD to CSS/Wordpress conversion will be one the most sought-after forms of markup conversion service. ]]> http://marketingsource.com/articles/web-based-solutions/web-site-design/basics-of-web-designing.html http://marketingsource.com/articles/web-based-solutions/web-site-design/basics-of-web-designing.html Wed, 02 Feb 2011 02:11:11 -0600
You need to keep all the important factors affecting your website's performance in mind. This will ensure that you get a smooth running website which yields better returns for your business. Discussed below are some of the basics of web designing to help you get a better idea about how to get it right.

Graphics play an important role and yet they are overlooked most of the times. Overlooking this results into a website which takes time to load and make people cringe. Now you really can not afford it if you have some serious business on mind. The reason could be because you hired a novice who was not well versed with web designing. This is why it is always better to hire a professional web development service to get the best results. It will prevent the glitches and save you blushes.

In order to take full advantage of the .JPEG format which allows images to contain up to 16 million colours, and reduce the size of the image, you need a graphic program which will allow you to purview the image after you have compressed it. Some other popular graphic programs are Photoshop, Fireworks and Coral Draw. However, JPEG is not a good format for images having only a few colours. A good web designer always keeps these important points in mind while working on a website's graphics. Also the images and colours used should be commensurate with the theme of your business.

A good business website design requires all the proper features to function well and error free. To design one of the best websites, you need to have proper knowledge about the same and the technologies involved. Therefore, it is always advisable to hire a professional web designer with good experience. Make sure you check the work experience and quality before hiring.

]]> http://marketingsource.com/articles/web-based-solutions/web-site-design/tips-to-choose-an-affordable-web-design-service.html http://marketingsource.com/articles/web-based-solutions/web-site-design/tips-to-choose-an-affordable-web-design-service.html Fri, 31 Dec 2010 03:36:48 -0600
First of all, while you look for an affordable web design service, remember all that glitters is not gold. There are many companies which offer web designing services at an affordable price. But the catch is, are their services really result-oriented and of good quality? Make sure that the company you choose is professional and reliable. Try and look for a company which offers free quotes to give you an idea of how much you will be required to spend on the web designing project.

Always ask the web design company to show some of the work samples. This will give you an idea about the quality of their services. Affordable services do not mean that you should compromise with the quality. Only if you feel that their services are worth hiring, should you hire them. Check the reviews and feedbacks posted by the customers. This will help you to find out about the credibility and professionalism of a company.

You should contact the customer service team of a designing company. Ask them the questions related to their services and see whether they answer all your queries well. A good custom web design company is always willing to discuss all your requirements with you in detail. They work as per your requirements and not according to their own way. If you feel that they are not able to answer your queries well, you can consider hiring some other company.

It is important to realise that your website is your online identity. You should only hire an experienced, professional and reliable web designing company for web application development. You can use the internet to your advantage and look for a good web designing company. This will require a little time and some efforts to research. But it is all worth putting in the efforts. A good web designing company can be highly beneficial for your business. It can help your business make a lot of profit by increasing the volume of traffic to your website.
]]> http://marketingsource.com/articles/web-based-solutions/web-site-design/steps-to-create-effective-website-to-attract-more-visitors.html http://marketingsource.com/articles/web-based-solutions/web-site-design/steps-to-create-effective-website-to-attract-more-visitors.html Mon, 27 Dec 2010 05:25:19 -0600
Direct Communication Platform:

When initially a visitor searches through websites that are easy to navigate and can give him the required and satisfied information and nothing is more assuring than a communication in real time. The feature by virtue of that your visitor will communicate with you directly and make easy communication like offering live chat facility to your visitors and let them communicate as they browse. In addition to this you can also involve your visitor in proactive invite requests by a tool like Parker software which offers you such facility and also you can track the record of the user as when he or she is visiting through different stages of your website.

Brand Communication:

Having a website is not a big thing but the task starts from there on when we talk of a successful website. The success of a websites is possible by promoting your website. Promotion means all the things should be clearly visible, so that visitors could find it easily when they search for related products or services. The website should tell the visitors about the kind of business you are dealing or the characteristics of your product and service. Attractive graphics, informative designs and images should be in the website which can get the attention of the visitors instantly at the first glance.

Start with a blog:

Another step for an effective Web Design to attract more visitors is having the blog in the website. A blog in a website has the great advantages, it not only provides the visitor with the information he is looking for but also makes your website more SEO friendly. Blogs normally provide latest news, business updates, offers, simple and beneficial information about your website to visitors.

Use a video:

The last step but not the least for an effective website to attract more visitors is the use of the video, as visitors love to see videos as compared to read the full content of website. Incorporating videos that are relevant to your website also offer popular video links like Youtube, BBC iPlayer etc.- a sheer entertaining affair. Let them have fun so that they will visit you again.
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