http://marketingsource.com/articles/ Articles at marketingsource.com Articles Library en-us http://marketingsource.com/articles/search-engine-optimization/how-to-build-links-to-improve-your-rankings-for-search-words-on-google.html http://marketingsource.com/articles/search-engine-optimization/how-to-build-links-to-improve-your-rankings-for-search-words-on-google.html Mon, 22 Apr 2013 03:17:57 -0500
Guest post on niche related websites in your industry

Guest posting is one of the best ways to build links. If you can guest post on niche related sites that are in your industry, you are going to get much more reliable results. Guest posting is the process of writing a very high quality article and publishing it on a niche related blog that has agreed to use your content. In exchange, you usually get to leave a link inside the context of the article, or you can leave a link in the about the author section at the bottom. These types of links typically last much longer than traditional link building practices can provide. Guest posting websites generally stay online for years, so your guest posting efforts last significantly longer than most other link building practices.

Submit articles to article directories, press release websites, and more

Free to submit websites like article directories and press release directories can provide valuable backlinks. However, the true power of these directories lies in their ability to provide syndicated content. Often times, webmasters will go to these websites in order to find content that they can add to their website. Once they find an article like yours that has been published on the directories, they may decide to publish it to their own site. If they do this, it's likely that they will leave the link intact, providing you with a backlink on a niche related website that's highly valuable to your search engine rankings.

Build relationships with other webmasters

The best way to get high quality links is to have relationships with other webmasters. If you can build a network of webmasters and submit your content to them on a regular basis, they may just publish it for you, providing extremely valuable links. ]]> http://marketingsource.com/articles/search-engine-optimization/how-to-do-keyword-research-and-find-the-right-search-words-for-your-website.html http://marketingsource.com/articles/search-engine-optimization/how-to-do-keyword-research-and-find-the-right-search-words-for-your-website.html Sun, 21 Apr 2013 21:30:26 -0500
Use the Google keyword tool to research search words

The Google keyword tool is provided free, by the Google company. They provide this tool so that people with websites can use it to look up keywords to start targeting with Adwords, their paid advertising system. However, it can also be useful for search engine optimization and researching search words to optimize your website for, to rank in their free section. You don't have to pay for advertisements on Google, paid ads are simply an option. If you can rank your website in their natural/organic/free section, you can get continuous traffic to your website without having to pay any direct advertising fees. The Google keyword tool can be found by simply searching this on Google. The first step is to type in a beginning keyword and the tool will locate dozens or potentially hundreds of other keyword phrases. These are search words that can be very valuable for you to start targeting. Some of them will have thousands of searches per month, others will get just hundreds. You need to have a good mix of low and high competition phrases, so that you can be successful all around.

Check the competition of the search words manually

Checking the competition of the search words is an entirely different story. You cannot do this as easily as it was to find the keywords in the beginning. Companies like Searchwords will tell you that checking the competition manually can take an extensive amount of time, that's why they use keyword research tools for their clients. However, it still possible to do it manually, and you can use the below steps to do it.

Check the page rank of the websites in the top 10

The page rank of websites in the top 10 should be below 3 if you want to have an easy time ranking for this tickler search word.

Check how well optimized the pages are that are ranking

If the search word is found in the title, description and URL of the page, this shows you that the page has been well optimized to rank for that particular search word. It can take an extensive amount of effort to get results if you are targeting a search word that has very high competition. ]]>