http://marketingsource.com/articles/ Articles at marketingsource.com Articles Library en-us http://marketingsource.com/articles/marketing/marketing-on-line/promoting-website-in-an-easy-way.html http://marketingsource.com/articles/marketing/marketing-on-line/promoting-website-in-an-easy-way.html Sat, 04 Dec 2010 04:04:34 -0600

1. Link Building – It means getting your sites listed with other related websites. This is mainly done by both the parties. So you need to mention the other party link on your site and the other party in return will mention your link on their site. You need to make sure that you exchange links with the sites that have good page rank, greater than 4, and should not be your competitors. Check the page rank at http://www.prchecker.info/. You can add on the sites that are related to your industry but not your competitors.

2. Article promotion –Write articles related to your industry and submit them to article submission directories. You can submit articles for free. At the end of the article you can mention your website address in the resource box. Resource box is the brief profile of the author and mentioning the links is allowed there.

3. Submitting to search engines – Submit your site to different search engines like google, yahoo, etc.

4. Meta tags – Meta tags are tags that give information about your website. Though there are various meta tags but the most important ones are title, description and keyword tags. These tags give information to search engine about your website.

5. Keywords - Think of all the relevant keywords a user can type in order to search the product/service mentioned on your website and put them in keyword meta tags.

6. Press releases – Whenever you launch any new product/service let users know about the same. There are various free press release submission site where one can submit the press release.

7. Become an online expert in your field- Use your expertise to become an expert in your field and promote your Web site for free. Sign up for Yahoo Answers (http://answers.yahoo.com/) or Google Answers (http://answers.google.com/answers/) and answer questions asked by online visitors. You can mention your link in the signature and that will go with every reply

8. Signatures – Mention your company name, website and contact details in the email signatures.

9. Social Networking - Social networking sites are a great tool to promote your website. There are various social networking websites such as facebook.com, twitter.com, stumbleupon.com, squidoo.com, etc. You can create your company page in facebook and you can create a buzz of any update at twitter.com. Mention about your company name, website in your social networking profile. Participate in online discussion, forums, etc related to your industry.

10. Proper Navigation – Make your site navigation in such a way that user should know where he/she is on your website.
]]> http://marketingsource.com/articles/web-based-solutions/web-hosting/choosing-the-right-type-of-web-hosting.html http://marketingsource.com/articles/web-based-solutions/web-hosting/choosing-the-right-type-of-web-hosting.html Thu, 21 Oct 2010 09:11:14 -0500
There are mainly three types of web hosting – Shared hosting, Virtual Private Server (VPS), and dedicated hosting. In order to choose the type of web hosting, you need to understand the advantages and disadvantages of each of them.

Shared Hosting
In this, web hosts are enabled to host many websites with the help of a single web server. It is website hosting service where you have maximum accessibility to your docs, data source by using an administrative interface but you share server with some other websites. The amount of disk space and RAM are assigned in minor amount to every single web hosting service accounts. This hosting package has a small amount of actual memory and disk space making them cost-effective. It is useful for the website that has low traffic and usually run lightweight CMS or static HTML files.

Virtual Private Server
It has features of both shared and dedicated hosting but it removes the limitations of both type of hosting. It uses special software that takes a single physical web server and divides it into 2 or more separate virtual web servers. Each virtual server acts as if it is a completely separate machine. The main large server is partitioned and leased out to different users, thus giving them their own operating systems and root access to these partitions. The access provides the users with great technical control and ability to update, install or change system software needed and to execute root user operations. VPS is needed if your website plans are dynamic and there is an expectation of erratic traffic on your website. It’s kind of intermediate hosting plan as it is expensive than shared but cheaper than dedicated hosting.

Dedicated Hosting
This hosting provides an entire web server to a single user. It can be use to sell shared or reseller hosting or can be use by a corporate to manage all their web sites. Dedicate hosting excels over shared hosting by providing more memory, disk space, CPU, RAM and bandwidth. It provides more security and uptime than a shared hosting as it is used by a single user.

In nutshell, the type of hosting depends on the requirements a particular user has. The shared hosting will be best for blog kind of sites, VPS for users who need the features alike dedicated hosting in a cost-effective manner whereas dedicated hosting for big corporate who wants to have all of their subsidiary websites on a single server. ]]>