http://marketingsource.com/articles/ Articles at marketingsource.com Articles Library en-us http://marketingsource.com/articles/email-tips/revamp-your-email-marketing-campaign.html http://marketingsource.com/articles/email-tips/revamp-your-email-marketing-campaign.html Thu, 26 Aug 2010 07:53:03 -0500
1. Give your email template a new look – the look and feel is absolutely crucial. It's important to give your audience a bit of variety though, so if you've been sending the same template for a while, consider changing things a little bit. We recommend getting a professional to help with the design, as it's not quite as simple as you might think!

2. Make it short – does your email contain lots of text? Try and keep your text short and to the point. This will certainly make your recipients read your message.

3. Image, image and image – As you know: a picture is worth a thousand words! Including more images make your email attractive, but there is a problem. Most email engines do not display images by default, so while adding a great picture do not overlook the text content.

4. Use a friendly ‘from' email address – friendly ‘from' addresses are a great way to get the trust of your recipients and encourage them to open your email. If you don't have a friendly ‘from' address, then consider investing!

5. Segment and test – segmenting your recipient list and then testing different aspects of your campaign is a great way to find out elements that could be improved. There are many ways to segment your list, consider choosing a type that works for you.

6. Spend time on your subject line – your subject line is the first thing your recipients will see and so is vital to improve open rates. Therefore it must pack a real punch to convince your recipients to open.

7. Analyze data about your recipients – if you want to really start doing some advanced segmentation and targeting, then you'll need to collect more data about your recipients. You can do this by linking your email marketing platform up with your CRM database and/or by running a survey.

8. Consider social media sharing links – after you've made all these changes to your email, I'm sure your recipients will be delighted with the messages they are receiving. Chances are they might want to share the message with their like-minded friends. To encourage this, include social media sharing links in your email message. Do not forget to include a subscribe button too so that the new people that read your message can sign-up to receive further emails in future. ]]> http://marketingsource.com/articles/email-tips/current-age-email-marketing-must-haves.html http://marketingsource.com/articles/email-tips/current-age-email-marketing-must-haves.html Fri, 11 Jun 2010 10:39:08 -0500
1. Social networks integration:
All major social networks sharing option should be provided with emails, so that recipients can share the email with others. This feature acts as a great weapon to spread the information contained in email. After all, we cannot ignore the power of social networks from marketing perspective in today’s world.

2. Google Analytics integration:
It is important to measure the ROI, and this feature is necessary for that. Senders should know who visit their sites by clicking a link from the email, and when Google Analytics is integrated with email it becomes easier to track that.

3. Simplicity:
Email marketing service should be simple to enough so that even non technical users can learn how to use the system within hours. In this age, no one likes to spend lots of time reading the how-to guides.

4. Segmentation:
Target and win! List segmentation is a great feature to achieve that and hence considered as a must-have feature. The most important outcome of good segmentation is lower opt-outs.

5. Geo-location based reporting:
Opens, clicks must be tracked using Geo-location based reporting tool. This is required so that senders can make localization-based decisions with ease.


Therefore, next time you try a service, look for these features, but remember the success of email marketing campaigns depend a lot on you. People still open emails by looking at the subject lines and only relevant content can make your recipients read the content, and these two important factors (subject line and content) will always be the key to success. ]]>