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Keyword Usage for Maximum SEO
by: wholesalepride on
Date: Sat, 17 Apr 2010 Time: 10:48 AM
After analyzing and ranking your keywords for profitability you now need to know what to do with them. The keywords you choose are only useful if you use them correctly. You don’t need to know computer programming or even how the search engines work, just follow these simple tips and you will get the maximum search engine optimization benefit from your keywords.
The first place to use your keywords, and the easiest way to get a search engine “bump”, is to choose a domain name that includes your best keywords. Simply find a domain that is as short as possible and includes you best keyword phrase. This can be overdone if you try too hard; be sure that the domain name is also human friendly (not just “search engine spider” friendly).
The next place to insert your keywords is in the title and description tags. If you have a wordpress.org blog this is easy to do because you just enter the title and description of each page using the SEO plug-in.
The title and description are important for two reasons. One, they will be visible to your audience in the search engine results. And they will ALWAYS be spidered by the search engines.
If you know some HTML or know what a “source code” page is then you can easily locate the title and description tags and insert your keyword-precise title and description for your website.
If you don’t have any idea about HTML or websites that’s fine, just create a condensed title and description and tell your website developer or programmer to add them to your website. (You will do this for your homepage as well as each additional page. Each page can be, and should, be optimized for a certain keyword phrase.)
Along with the title and description tags, there are also ‘meta tags’. These are not visible anywhere, but instead are only seen by the spiders.
They are not as important for Google as they once were, but still important for other search engines. All you do for these is list your best keywords in order of importance and add them to your website under the appropriate “tag”.
The next “hidden” place you should put your keywords is in image file names and “alt text”. As you know every file has a name and images are no different. Use your keywords as they apply when naming your images.
The “alt text” for your image is just the description of the image that people will see who have a text-only browser. Use your keywords as they apply because the spiders will pick up these keywords too!
Another area to place your keywords is in the “H” tags. These are also code and are labeled 1, 2, 3 and so on. The H1 tag is viewed as the most important by the search engines, as it should because these tags also dictate the size of the text on the page. H1 would be considered a headline and H2 a sub-headline and so on.
And last, but not least, you need to use your keywords in the content of your page. Each article or post should use the keyword you would like to optimize it for once in the title or headline (H1), once again in the first 50 words of the page and then at about a 2-3% frequency throughout the page.
The important part with this is to be sure that it reads well for your human viewers and not just the search engine spiders!
Be sure to use your keywords in these places on every page of your website and you will soon be pulling in tons of FREE traffic! That is if you have chosen the right keywords for your business.
About the Author
Shawn Hutchison is the CEO of Online Unlimited, LLC, an online marketing company that specializes in keyword selection and ethical, sustainable, and free website traffic strategies.
Learn everything about selecting profitable keywords in this free DVD: “7 Secrets to Creating a Profitable Keyword List”.
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