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Links and Their Many Benefits
by: anniescg on
Date: Sat, 30 Oct 2010 Time: 9:46 PM
Today's generation is very lucky to have all the information that they needed in just a click of a mouse. Gone are the days when dictionairies and encyclopedias were used as research tools. Instead, all the information that one needs can now be accessed through the internet saving them time and effort.
Links are one of those ways wherein a difficult research work becomes very simple. Other than its purpose of providing easier navigation of documents on a website, they have many other benefits too. Even in online business, they can be very helpful on how to increase web traffic. Let's find out the different benefits of links and link building.
Direct Traffic
People who maintain a website uses links to increase web traffic. It is common knowledge that a website that is most visited finds its way on top of the search. Further, having more traffic increases the chances of gaining popularity more especially if one is running a business online.
Strengthen User and Search Engine Trust
Having been linked from other websites strengthens the internet user's trust in you especially if the site is very popular. Eventually, you will increase your web traffic because more and more people will visit your site. Besides, gaining the trust of internet users will keep them on coming back to your website for more articles and stories.
Did you know that link score is one of the factors that search engines use to ascertain a website's ranking when displaying a search result? Of course, the more links directed towards your website would only mean one thing - the information and content that you have in your site must be very informative, complete and quality. You see, links are like votes. Thus, the more links you have, the better are your chances of landing on the top spot.
Provide Website Information to Internet Users and Search Engines
Having to rely on your articles alone will only do very little in promoting your site especially if you want to increase web traffic. With links, internet users will be directed towards your site automatically without even actually logging on to your site. Thus, you are able to establish and build a reputation in the different site communities such as forums and blogs. Come to think of how these links can increase web traffic in your site.
Links Offer Free Advertising
Some links are paid while others generally come free. This is especially helpful if you are running a home based online business or just starting a new business. Other than the fact that links increase your web traffic, people become more aware of your business. All these perks you can get if you use links effectively.
Source of Market Intelligence.
Links provide you with excellent ideas on how you should conduct your business profitably. Through forums, you will know the different opinions of customers in as far as your products and services are concerned. In so doing, you will know if which areas you have to improve on as well as intensify your strengths.
Likewise, sourcing out for potential suppliers becomes easier especially when there are industries who will link you to their own sites. Above all, you will know of your competitors' strengths and weaknesses by looking into if who are linked to them.
Links Build Assets
You may not be aware of it but your website is a property that you have that has a value. What gives it more value depends on the number of visits it receives. No wonder, those who maintain a website hire the most creative of minds to come up with contents that will increase web traffic. Links also work similarly. In fact, they are more effective because other than the fact that they increase web traffic, they also determine rankings on search engines.
Links are very important and useful tools. However, not all contents are potentials for link building. Thus, the challenge lies on how one is able to create contents that are quality, able to generate increase web traffic, and very interesting ones too. The most commonly used contents that are very effective are helpful tools, reviews, news clips, surveys and interviews. Since social networking sites are such a hit nowadays, you can also tap them as well. For sure, your links in these sites will definitely increase your traffic.
Links keep you connected to the rest of the world through the internet. Powerful as they are, they can spell a big difference in making your website known by the greater majority.
About the Author
Increase Web Traffic Blog provides search engine friendly services to Increase Web Traffic and offer link building to maximize the return on marketing efforts.
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