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/ Articles / Advertising 71 entries found - Page 1 of 4 - Next page How To Write Better Ad-Copy Nearly 30 years ago, I was a guest panelist at a seminar about "Writing for Profit." -- All day long, the speakers had told the attendees all about how to submit their written works to edito... Author:J.F. Straw Increase ROI through Split and Multivariate Testing
If you can measure it, you can improve it. That is the maxim of online testing. Those who test their advertising campaigns can see ROI double, or even triple. Testing will 10 Ways To Incorporate Proof and Believability In Your Ads When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there's any doubt in his mind, he won't bite, no matter how ... Author:Debbie Ducker 15 Sure-Fire Yellow Page Headlines Guaranteed to Get Attention I’ve been advising and counseling businesses on their Yellow Page advertising since 1976. During that period, I’ve placed ads in every media imaginable and consulted to over 7000 busine... Author:Jeffrey Hauser Advertising Your Business by Word of Mouth To begin with, we need to get something straight. Word-of-mouth advertising is a misnomer. The dictionary definition of “advertising,” according to Webster is:
“The action of dr... Author:Jeffrey Hauser Is Your Yellow Page Ad a Success? Every month you write that check to the directory publisher for your ad or program. Do you ever stop to wonder if it’s worth it? Have you had the same one for years? Is it bringing in the ty... Author:Jeffrey Hauser 7 Essentials To Creating A Blog That Pulls In Money Like a Magne... Blogging is currently in full swing. Millions of people around the world are blogging on every subject from their personal lives, their jobs, their kids, to business and internet marketing. ... Author:Roxanne Manning When to Establish an In-House Advertising Agency In my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies th... Author:Jeffrey Hauser Unique Selling Propositions Grab a phone book.
Now, turn to the section on - oh, I don't know - plumbers. Assuming you needed only routine work done, which number would you call?
If the ads in your phone book ar... Author:Scott Greggory Knowledge is Wealth: Selling information nets big money. Selling products or services isn't the only way to make money online. What you know can earn you a nice income. People are always looking for information to help with a problem, to educate... Author:Michael Laleye Change Management for Your Brand An Ongoing Process for Advertising Managers and Marketers
Things change. In fact, everything changes. Sometimes in a matter of minutes. Sometimes slowly and imperceptibly. But regardles... Author:Dan Stokes A Yellow Page Expert Speaks Out You first may be asking: what qualifies me as a Yellow Page expert? I worked as an advertising consultant for a Bell System division for nearly 25 years. During that time, I counseled about ... Author:Jeffrey Hauser Courage: The Tail That Wags the Cowardly Man Title: Courage: The Tail That Wags the Cowardly Man
Written by Nicholas Dixon
The HighGrade Marketer
Article Description: A look at how a lack of courage creates financial, as well... Author:Nicholas Dixon Effective Yellow Pages Ad Design - 8 Steps to Guarantee Your Suc... If your phone stopped ringing, would your business be in trouble? That’s my usual answer to business owners who ask me if “dishing out money to the Yellow Pages every month" is still a wise ... Author:John Morana Classified Advertising in Local Markets Even with the growth of online classifieds and the increase in popularity in sites such as Craigslist, newspaper classifieds are still the preferred method of advertising for many wishing to... Author:Janet Doherty USA Online white pages yellow pages Information is the core of all business activities. Many a times you find yourself stranded in a situation when you need critical contact information and don't know where to go. You don't ne... Author:Lee Traupel Online Advertising vs. Promotional Products Promotional products are usually imprinted with a company's name, logo or message. Like online advertising they have the goal to attract people who buy the products you want to sale. Which o... Author:Dennis Scheffler How To Multiply The Response To Your Yellow Pages Ad If you think that advertising in the Yellow Pages is not right for you, you may be right. But before you write off the Yellow Pages, you should do a bit of research into how many responses y... Author:Tom St Louis Boost Your Business With Free Web Promotion Whether you are starting a new business or operating on a budget, you cannot go wrong with free web promotion. The truth is that not everyone has an expense account to justify an aggressive... Author:Aurel Radulescu E-zine Advertising, An Affordable Alternative To Google You would like your website to be at the top of the search engines result page, that way, you can get some free targeted traffic, and save money on advertising. However, this has been more ... Author:Paul Ranger |
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