Marketing Information

[Executive summary: Every business leader needs to develop his or her own Mastermind Alliance. The important benefits received are several, including synergistic solution problem solving, s...

When the economy goes south and you are looking for answers on how to adjust, to whom do you turn? When times are turbulent, you need counsel and encouragement from people in whom you believ...

Have you ever wondered what the real cost of mediocrity within your organization might be? Has there ever been a time when a mess-up by someone internally, proved to be quite costly in both ...

The following is a true story. It illustrates the need for even management to be nice to their customers—for a variety of reasons. The brothers Long started a drug store in Northern Calif...

On the Cover of the November 19, 2001 issue of Meeting News, the article stated, “Prior to Sept. 11, meeting by electronic means had already gained momentum among U.S. organizations. But now...

When is it cheaper to hire a professional than it is to hire free speakers? The answer that many meeting planners would instantly offer is, never. The other day, I had an eye-opening conver...

Some get it instantly, but it often takes people attending my seminars days, or even weeks, for my partnering concepts to sink in. And some never get it. Helping people to see value in chang...

Sure, you want the best possible speaker for whatever your budget might be. A dynamic or informative speaker generally is a stellar investment in the success of your meeting. But, sometimes ...

In difficult economic times, the question of how to deliver value to conference attendees while keeping the cost under control is truly a conundrum. Determining what activities conference at...

The reason for any professional or trade association to exist is for the purpose of synergistic and mutual improvement of the persons and organizations involved is a particular industry or p...

It’s hard to watch something die a slow agonizing death, including an association. Over the last decade I have presented at the meetings of scores of associations. Because I highly customize...

Has attendance dropped at your association meetings? Has your membership numbers contracted? If you honestly answer either of the above questions in the affirmative, you are not alone. Both ...

Does a professional or trade association exist to serve its members, to serve the profession or industry, or does it exist to perpetuate itself? Sure, you you’re your answer based on your ex...

When a tree falls in the forest and nobody is around to hear it; did it make a sound? Most would say, “Yes.” But, when as association offers value to its members and the members do not take ...

The most fundamental part of living in any free society is the ability to organize to form groups of people with similar interests. Often these are called Associations although there are a w...

A nonprofit is essentially like creating a business. It requires the same need to engage in serious planning much, as a business does, before filing the incorporation papers, and applying fo...