Marketing Information

In a normal conference call, you are a disembodied voice coming through a receiver. The other participants hear what you’re saying and pick up on your tone and inflection, but that’s it. F...

It is the last great monopoly. As invisible as air, as common as sunlight, energy has a mystical power on society, one that can only be harnessed by the sanctioned few. Until now. The der...

Sometimes it pays to go a little nuts with the creative in direct marketing campaigns. But if you really want to get the attention of prospective buyers, sending a little nut may be the way ...

Telephone fundraising has become increasingly challenging in recent years with the proliferation of do-not-call lists and sophisticated call-screening methods. Still, when the appropriate ca...

Client
DraftWorldwide End-User
3Com Corp. Product
A 3Com high-speed network interface card featuring a patented XJACK antenna Challenge
AccuData America was sele...

A national advertising agency was faced with the important task of driving consumers to multiple new store openings for their retail client. To increase traffic to the new locations, the ad ...

When John Tolliver, general manager of Best Western Inn of Sedona, Arizona, hired Mark Peebler of It’s All Good Companies (IAG) to design and manage his new Web site early last summer, he ho...

Direct magazine recently reported that, according to panelists at Direct media's annual Co-op, the outlook for the direct marketing industry is “dismal.” With that in mind, here's a list of ...

As the largest installer of residential gas, heating and hot water equipment and the dominant provider of gas-heating service plans in New England, KeySpan Home Energy Services directs sever...

The experts at Aquent.com, a respected professional services agency, understand how important it is to find the right designer to create your campaigns, whether they're sent through the mail...

This just in: marketing agency George P. Johnson Co. released a study last week reporting that face-to-face events continue to deliver a better return on investment than other marketing tool...