Marketing Information

Customers expect a book to cost $9.95, $19.95, or perhaps as much as $49.95. With production costs, that doesn’t give you a lot of money to promote your books and generate sales. It depends ...

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, ...

The dilemma facing most online booksellers is to find a sweet spot where the marketplace reimbursements completely cover the costs of packaging and shipping the books they sell. For penny b...

There are great rewards when writing a book for the first time. There is a great sense of accomplishment by the individual person once they have a complete manuscript in their hand. The...

There are great rewards when writing a book for the first time. There is a great sense of accomplishment by the individual person once they have a complete manuscript in their hand. The...

Back in the days before the Internet we all had to rely on best seller lists, book reviews in the newspaper or magazines, or word of mouth to get a feel for the quality of a book, but no...

Have you given up on getting your book out of your heart into the hands of your readers? Don't give up. There's an easy way to do anything and a more difficult way. The easy way usually incl...

Are you aware that how-to books are among the easiest books to write? Yes, that’s right, they really are! After all, how hard can it be to write about something you already know really we...

As many small-time authors and self-publishers have discovered the hard way, the traditional book publishing model is fraught with problems that conspire against an individual author/publish...

I have detailed at length in articles, books and websites, the many problems with the traditional book publishing model. Here’s a quick review of the more significant downsides of that model...

This is the first in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a viable alternative to the often arc...

This is another in my series of articles that explain the Online Publishing Model (OPM) and how small-time authors and/or self-publishers can use the OPM as a more lucrative alternative to t...

This is another in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a more lucrative alternative to the oft...

Note: the following information was collected by posting many questions on forums for small publishers; in many cases it represents opinions and should not be taken as competent legal advice...

Must-Do Ideas From Bestselling Writers for Using Media Channels to Turn a Book Into a Mega-Selling Phenomenon by Mark Victor Hansen Media is anything you use to get the message about y...

Power Tips From Successful Authors and Self-Publishers for Maximizing Sales and Leveraging Every Possible Book Audience by Mark Victor Hansen I’ve sold more than 100 million books so f...

Proven Must-Dos from Veteran Authors for Effectively Planning Your Book Marketing Efforts and Maximizing Sales by Mark Victor Hansen With sales of more than 100 million books under my ...

You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be recycled over and over aga...

If you are burned out with writing how-to articles to promote your business then consider writing a book review. I recommend you write a review about a book you enjoyed that is related to y...

Do you dream of having a book published, but don’t know where to turn? Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your ...