Marketing Information

A new season signals certain styles are in and others are out so we change our appearance. Many songbirds molt and change color with the seasons. Mickey Mouse – that icon from our childhoo...

Just as it takes a combination of all the right elements to make a beautiful garden grow, it takes more than a great logo, or a great ad to grow a successful business. How do the best busine...

Now that you’re familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an ad...

In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today we’ll share some key things to consider before designing a site. The very first step ...

Market research is obtained by systematically collecting and analyzing data about your target market, competition, industry, geographic area, or other key information segments that could hav...

Recruit the right staff and coach them to deliver For the past few years, the media has been sharing businesses’ complaints about the lack of qualified workers. Recruiters and business le...

TV commercials are annoying enough, but the ones that get on my nerves the most are the ones with the smiling, happy employees. That’s because I never see those smiling, happy employees when...

There’s a lot of talk about having brand values. What are they and why they are important. There are many benefits to having a strong brand; but where does that brand come from and how is...

It seems as if lately we've seen a huge resurgence in the popularity of the comic book superhero. It could be attributed to many things, I suppose -- not the least of which being that we co...

In today's world of global commerce, branding is not only recommended, it is essential. In the vast array of websites, consumers lose interest quickly. Those few, crucial moments in which th...

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your ...

Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies ...

How you use or lose your customer value perception opportunities tell much about your style of leadership. Every point-of-contact you or your employees have with your customers is an opportu...

What is the value of Internet branding for a brick-n-mortar business that already has a direct relationship with their customers? What about those companies that exclusively conduct business...

How do you establish an effective brand? Branding--creating a distinctive corporate identity for your business--is critical to your success as an entrepreneur. You can, and must, use the pro...

Anyone who owns a business or who is starting a new business can attest to the value of owning a powerful and effective logo. Logos communicate who you are and allow you to connect with you...

You have one chance to make a first impression. Potential customers will form an opinion of a business within seconds. A company’s logo is therefore extremely influential, as it is almost al...

In the marketing world, a lot of attention is given to the concept of “image”, both on an individual product level and for a corporation as a whole. Researchers know the perception of a prod...

In creating your logo and brand identity, never overlook the importance of choosing the right color. When a customer looks at a logo, his/her mind goes through a sequence of visual perceptio...

There are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not...