Marketing Information

You’ve recruited the individual members of your team. You’ve established your goal. You’ve developed a plan and a timeline. Now the trick is to get all those unique individuals working toget...

Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company's in-house graphics person--perhaps more by defaul...

Yesterday we began to consider three key ingredients to success and successful management. There are always suggestions by those in the company and those who are not in the company as to wh...

There are some basic key ingredients to a successful business. However, everybody can tell you what is needed to make the business – no matter whose business it is - successful, more succes...

Walk into any office or lobby and chances are you will find an imprinted coffee mug, pen, notepad, or desk accessory. All of these items have been distributed in the hopes that the company ...

You’ve done everything to get ready, you’ve got a great message, and you’ve gotten the word out and are ready to roll. Now the waiting game starts, how many people will actually attend your ...

Are you the 'glass is half full' type of person? Is it your nature to look on the bright side of things, or do you relate more with the "if it wasn't for bad luck, I'd have no luck at all" c...

Your visual identity is often the first thing that captures the attention of consumers. How does the designer visually communicate the essence of your brand and how do you know they’ve got ...

How often have you started a call to a friend, family member or business associate with the phrase, "How are you?" I'm willing to bet the answer is a lot. I know I say it frequently. It's co...

Building a successful business does not happen overnight. It can take years to reach the point where you achieve what you want. I know, I speak from over 30 years of business experience that...

Recently I had the opportunity to lead an orchestra. It’s an experience I recommend to all. Admittedly, I had my doubts. With no formal training I wondered: - Would I lead correctly?
...

In the strictly quantitative world of accounting, an "indirect profit" line does not exist on the P&L form. Every marketer and small business owner knows, however, that many aspects of profi...

Giving your customer exactly what they want is the only way to land a sale. You also know, the only way to find out exactly what they want is by asking. There are certain questions you have ...

When a buyer is on the market for a certain product they usually have done some research on it. As a sales person, if you can teach your client more about the product, they are more likely t...

Your autoresponder letter series, if written correctly can make you serious money on the Internet. Studies have proven that most consumers buy only after repeated exposure to a product. ...

When your goal is to grow your business, one of the most important things you can do is spend time learning how to generate publicity for your organization. The key to getting publicity for...

Many people have the misconception that publicity and advertising are the same things. While both publicity and advertising can play important roles in an organization’s overall marketing p...

When was the last time you took a long hard look at your company’s image? When customers visit your place of business or contact customer service, is your image carried throughout? Your comp...

Building a brand requires the same four questions necessary when planning a trip:
When do I want to go? What do I want to do? Where do I want to go? How will I get there? It’s always a ...

I often suggest to clients that they use the power of business automation found in sequential autoresponders as an effective method of keeping in touch with their contacts. An autoresponder...