Marketing Information

Winning
Jack Welch with Suzy Welch
HarperBusiness How best to describe Winning? It is not an autobiography. It offers memoirs but only to the extent Welch draws upon his life a...

Think Big, Act Small: How America¹s Best Performing Companies Keep the Start-up Spirit Alive
Jason Jennings
Portfolio/The Penguin Group Jennings is a staunch and eloquent advoca...

Survival of the Savvy: High-Integrity Political Tactics for Career and Company Success
Rick Brandon and Marty Seldman
The Free Press Much as I admire Brandon and Seldman¹s enthu...

The 7 Irrefutable Rules of Small Business Growth
Steven S. Little
John Wiley & Sons The ³rules² which Little offers in this volume could well have been 11 or 21...if not more. A...

The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
Yorem (Jerry) Wind and Colin Crook
Wharton School Publishing Wind and Crook a...

Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Paul Nunes and Brian Johnson
Harvard Business School Press Nunes and Johnson help to increase our understanding ...

Managing for the Long Run: Lessons in Competitive Advantage from Great Family Businesses
Danny Miller and Isabelle Le Breton-Miller
Harvard Business School Press For owners and ...

Make Your Own Luck: 12 Practical Steps top Taking Smarter Risks in Business
Eileen C. Shapiro and Howard W. Stevenson
Portfolio/The Penguin Group Shapiro and Stevenson have much...

It¹s Not What You Say...It¹s What You Do
Laurence Haughton
Currency/Doubleday Previously, Haughton co-authored with Jason Jennings a book which I admire very much, It's Not the ...

The Frog and the Prince: Secrets of Positive Networking
Darcy Rezac with Judy Thomson and Gayle Hallgren-Rezac
Frog and Prince Networking Corporation As I read this book, I was ...

Finding Fertile Ground: Identifying Extraordinary Opportubnities for New Ventures
Scott A. Shane
Wharton School Publishing According to Shane, "This book is different from most ...

The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
Jeffrey J. Fox and Richard C. Gregory
John Wiley & Sons Fox and Gregory assert that ...

Creating the Good Life: Aristotle's Guide to Getting It Right
James O¹Toole
Rodale Books Perhaps you¹re now asking the same question I did before reading this book: ³Given the f...

Brands and Branding
Rita Clifton, John Simmons, and Sameena Ahmad (Co-Editors)
Bloomberg Press This book offers a variety of perspectives on brands and branding from several doz...

The Book on Writing: The Ultimate Guide to Writing Well
Paula LaRocque
Marion Street Press The Book on Writing is widely adopted (or recommended) by school, college, and univers...

Trading Up: Why Consumers Want New Luxury Goods -- and How Companies Create Them Michael J. Silverstein and Neil Fiske Portfolio/The Penguin Group This is a revised and updated edition ...

The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling
Annette Simmons
Basic Books Since the Garden of Eden, storytelling has been among the hu...

Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Patrick Barwise and Sean Meehan
Harvard Business School Press The authors assert that theirs ³is a b...

The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It¹s Too Late
Leigh Branham
AMACOM This book is based on a wealth of research conducted by...

The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale
Jeff Thull
Dearborn Trade Here in a single volume is a wealth of information and guidance for...