Marketing Information

Generating website traffic, sales leads and even sales with postcards is easy when you follow a proven system. This 10 point checklist lays out a simple step by step process you can f...

Postcards produce even better results for marketers in the 21st century than they did in the past ...especially when you use them to generate website traffic and sales leads. Here are...

Postcards may not be the most popular marketing tool in our modern high-tech business world. That's too bad because they can be a very cost-effective way to generate website traffic an...

Promoting your website is getting more difficult these days. New marketing tactics come and go fast. They work for a while then quickly fade away. Just keeping up with the changes can ...

While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience. Your ...

A part of planning your postcard campaign included determining your target audience. You took the time to profile your current and potential customers to ensure your message is received by ...

Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an...

Planning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success. What d...

You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must ...

When you meet someone for the very first time either you remember something very good about the person or you remember something very bad about them. It doesn’t matter how delightful the per...

Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumst...

Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well. Usi...

Your postcard-marketing program can benefit from a good checklist. Checklists keep us focused on the task at hand and help us remember all of the finer points. Doctors use them. Mechanics us...

Get both the e-mail and postal addresses of website visitors who request your newsletter Postcards sent through the mail can play a major role in your permission based e-mail newsletter ...

Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new - and they may not be very exciting. But they real...

Postcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign. The magic of these eye-catcher...

If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of yo...

Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. The...

One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful ...

There is a simply way to generate sales leads, often overlooked by web site owners. It’s called direct mail postcard marketing and it’s your key to success. Postcards offer five unique be...