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Don’t Banish The Banner Stand!

by: tiasocial on Date: Thu, 25 Nov 2010 Time: 6:55 AM

Any marketer that knows his business will talk about the need to market both offline and online. Oddly enough, though, as Internet marketing becomes by the minute a marketing snowball that is gathering speed and size by the minute, offline marketing has almost slipped behind the scenes.

Offline marketing remains as important as it was years ago, if not more so. This is, in part, quite simply because, not everyone is on the Internet, surfing to buy something. Generations X, Y and Z may be technically versatile, but there is an older generation of consumers, many of whom do not even own a computer or laptop.

Whether you are the company CEO, Marketer, Marketing Assistant or in some cases all of the above in one, your job is to make your company’s brand visible. One of the easiest and most efficient methods today is the banner or banner stand.

Whether you are presenting at a sales meeting in the boardroom of a prospect or attending a trade show, in a matter of seconds, you can enhance your exhibition space by using a banner stand. Corporate banners are a cross between the roadside billboards and the tv slash computer screen. At a glance, an audience member or prospect passing by, can take in your company’s visual marketing messages – both in images and in words.

One feature that makes the banner stand stand out is its relatively new comeback. Banner stands have been in existence for a long time. This said, in recent years, marketing spend has been diverted elsewhere, and often to online marketing endeavours. Today, if your company invests in a banner stand, you are not only making a long-term investment but you are more likely than not to stand out as being innovative and original.

Test it out for yourself. Start tracking marketing endeavours of companies in a spy-on-the-competition notebook. Whenever you find yourself being on the receiving end of a sales pitch, jot down all the marketing tools being deployed. For example, as you are well aware, one common practise is the PowerPoint presentation. Then you have the business cards that are stacked on a table near the projector, or near the door. Sometimes, the business cards are accompanied by a colourful flyer promoting the company’s products and services.

Always look for the banner stands. You certainly won’t miss them because they tend to be attention grabbers. This said, you’re likely to miss seeing them more than not. This is because banners, in all shapes and sizes, be they retractable banners, pull-up banners or roll-up banners, have not been a mainstream marketing choice for years.

You also want to track your own reaction to the marketing measures being used. You’re likely to lean forward in curiosity when a retractable banner is opened and assembled before your eyes. And you’ll probably take a mental note of mentioning it to your boss. After all, it does seem like a nifty device, to grab people’s attention. And, I may be wrong here, but I somehow think, that no matter how good the PowerPoint presentation is, and the sound effects and video clips and animated, you’re likely to sign under your breath or even whisper to your neighbour: “Oh no, not another PowerPoint presentation”.

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