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It’s Time to Think about Rollup Banners

by: tiasocial on Date: Thu, 25 Nov 2010 Time: 10:47 PM

Study businesses which have achieved success in their niche market, and chances are they have created not only a strong name for themselves but a strong image. So much of business today is in the marketing of image. It’s not enough to be good at what you do, and for potential customers to hear that, they have to see it as well.

With the array of online marketing avenues out there, it’s easy to neglect offline marketing practises. As important as it is to be Twittering and Facebooking, it’s equally important to be creating a consistent strong impression offline. And your marketing message needs to be visual. And if you are someone who hasn’t heard of the term Banner Stands or even better Rollup Banner, you may have a little catching up to do.

A Rollup Banner is essentially a portable movie screen. It sounds enticing already doesn’t it. When you attend your next Trade Show to pitch your company’s products and or services to potential clients, you want to walk in through the door with a Rollup Banner. The same goes for the next corporate meeting you present at. The first thing you should place strategically alongside briefcase, so that you don’t forget to take it with you, is your Rollup Banner.

The no. 1 selling feature of a Rollup Banner, oddly enough, is how discrete the Rollup Banner is. You want your presentation to flow seamlessly with the environment you present in, be it a corporate office or a stand at a Trade show. Carrying in boxes of set-up paraphernalia will just look clumsy because it suggests effort. The CEO and Procurement Managers are interested in the results and success story you can help create for their company. Your job will be to focus on the results you can help them achieve, all the while reminding them of the behind-the-scenes work you will be doing.Another feature of the Rollup Banner is that it has a nifty recoil or rewind mechanism. This allows for quick set-up and dismantling of the Rollup Banner.

The best way to determine how viable a marketing tool the Rollup Banner is to gauge their impact on you, as a consumer, when you next attend a Trade Show. Imagine for a moment you are now entering a room, filled with vendors, all trying to promote their products and services. You’ll probably stop for a moment, do a full 360 degrees turn to take in the room and look to see what catches your eye first.

Trust you me, that the first stand you visit will have the most attractive marketing visuals on that floor. I, personally, would be surprised if they didn’t have a Banner Display of sorts.After all, Trade Shows are a lot like window shopping. Sure you may go with an idea of what you’re looking for, and even with a plan, but that plan may very well be forgotten as soon as you see something that catches your eye.Be one of the companies that stands out. Be cutting edge. Set up that Rollup Banner.

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