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Social Media Articles


21: Case Study: Social Media Marketing for Event Recruitment
Most successful marketing strategies today employ social media to cast a wide net around prospective customers. Used for cross-channel and multi-channel communications, the social Web helps businesses

22: Measuring Social Media ROI
Most business owners know that keeping track of their ROI (return on investment) for any type of advertising campaign is vital to determining its success. Many professionals have stepped into the wor

23: Should Social Media Replace Cold-Calling?
Has social media led to the abandonment of time-tested elements such as cold-calling or they can co-exist & be profitable.

24: The Art of Tweeting
Twitter is now used by many businesses as a marketing tool. If it is used in the correct way it can become a very powerful weapon in a marketing strategy. Its presence on the social media platform wi


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