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by Ed Zivkovic
Viral Traffic Building
When I started my website, one of the first things I did was place a few
free eBooks up for download in order to have something for free.
Now, a couple of years down the track, 60% of my traffic is untrackable. I
deduct that this has something to do with the thousands of eBooks which have
been downloaded from my site.
I am the author of one of these eBooks, (How to Autorun a CD) and the others
I used content from one of my old reports with reprint rights CD s.
I used the same eBook template for all the eBooks and inserted about five
links at the top and bottom of each page which point directly to my main
website.
One of those links points to my free eBook index which could be the reason
this page is high on the "top entry" list but low in terms of search engine
rankings.
The Brandable eBook
I have noticed around the Web that Internet Marketers were offering custom
brandable versions of their eBooks in order to encourage distribution. The
idea is that more webmasters would offer the eBook for download from their
site if their URL could be branded within the pages.
Affiliate programs use this method of traffic generation along with
webmasters like me who have content sites. What this means is that this
technique can be used by any webmaster regardless of how big or small their
site is.
How To Create a Brandable eBook
If you already know how to build simple HTML pages, all you need now is an
eBook compiler (also called HTML compiler) with the capacity to brand the
output file.
If you do not know how to build HTML pages but know how to edit them, then
you might like the original eBook template that I use which is available
free from: http://www.ezau.com/latest/articles/free-ebook-template.shtml
Selecting the Correct Compiler
In terms of right and wrong, any ebook compiler which comes with branding
software can be used. So right and wrong cannot be used to describe
correctness. What I mean by correct compiler is plain and simple ease of use
for me, but most importantly for the end user.
You see, we need to make it as easy as possible for the end user otherwise
they will put the whole project in the "too hard" basket.
I own several eBook compilers costing me from $30 to almost $100 and I find
the cheapest one which is "Activ E-Book" to be the best one to use for the
creation of custom brandable eBooks.
Activ E-Book creates rebrandable eBooks which means that the file can be
re-branded over and over. This makes it really easy for the end user because
if they make a mistake, they can start start again with the same file.
With some other HTML compilers, if you overwrite the master file, it cannot
be rebranded. This could cause problems for the end user because if they
make a mistake they will need to go and download the master file again. You
can get around this by creating a readme file which explains not to
overwrite the file but to save the file under another name. Now this could
be getting into the "too hard" area for both the end user and the original
author.
Offer Brandable eBook Downloads
I have started to convert my ebook downloads to brandable ebooks. I give
both the master file and the branding software away for free. My stats
indicate that there is no shortage of takers for my custom brandable edition
of How To Autorun A CD. Now these webmasters have something to offer from
their site like I did at the start without any expense of time and money.
Pitfalls To Avoid
My early eBooks had a resources page where I placed ads which pointed to my
affiliate links. After some time I realized that this would not encourage
other webmasters to offer the eBooks at their site.
The Solution? The resources page contains only links to other free eBook
downloads. Also, I now have one sponsor ad which can also be branded with
the users ClickBank Nickname. So if you want to go "viral", do not riddle
your brandable eBooks with affiliate links because not many webmasters will
offer them at their site.
The author, Ed Zivkovic owns his own website which contains articles with
all sorts of tips for work at home webmasters. Here is the site:
http://www.ezau.com
Copyright: 2004
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Create Viral Traffic With Brandable eBooks
by Ed Zivkovic
Viral Traffic Building
When I started my website, one of the first things I did was place a few
free eBooks up for download in order to have something for free.
Now, a couple of years down the track, 60% of my traffic is untrackable. I
deduct that this has something to do with the thousands of eBooks which have
been downloaded from my site.
I am the author of one of these eBooks, (How to Autorun a CD) and the others
I used content from one of my old reports with reprint rights CD s.
I used the same eBook template for all the eBooks and inserted about five
links at the top and bottom of each page which point directly to my main
website.
One of those links points to my free eBook index which could be the reason
this page is high on the "top entry" list but low in terms of search engine
rankings.
The Brandable eBook
I have noticed around the Web that Internet Marketers were offering custom
brandable versions of their eBooks in order to encourage distribution. The
idea is that more webmasters would offer the eBook for download from their
site if their URL could be branded within the pages.
Affiliate programs use this method of traffic generation along with
webmasters like me who have content sites. What this means is that this
technique can be used by any webmaster regardless of how big or small their
site is.
How To Create a Brandable eBook
If you already know how to build simple HTML pages, all you need now is an
eBook compiler (also called HTML compiler) with the capacity to brand the
output file.
If you do not know how to build HTML pages but know how to edit them, then
you might like the original eBook template that I use which is available
free from: http://www.ezau.com/latest/articles/free-ebook-template.shtml
Selecting the Correct Compiler
In terms of right and wrong, any ebook compiler which comes with branding
software can be used. So right and wrong cannot be used to describe
correctness. What I mean by correct compiler is plain and simple ease of use
for me, but most importantly for the end user.
You see, we need to make it as easy as possible for the end user otherwise
they will put the whole project in the "too hard" basket.
I own several eBook compilers costing me from $30 to almost $100 and I find
the cheapest one which is "Activ E-Book" to be the best one to use for the
creation of custom brandable eBooks.
Activ E-Book creates rebrandable eBooks which means that the file can be
re-branded over and over. This makes it really easy for the end user because
if they make a mistake, they can start start again with the same file.
With some other HTML compilers, if you overwrite the master file, it cannot
be rebranded. This could cause problems for the end user because if they
make a mistake they will need to go and download the master file again. You
can get around this by creating a readme file which explains not to
overwrite the file but to save the file under another name. Now this could
be getting into the "too hard" area for both the end user and the original
author.
Offer Brandable eBook Downloads
I have started to convert my ebook downloads to brandable ebooks. I give
both the master file and the branding software away for free. My stats
indicate that there is no shortage of takers for my custom brandable edition
of How To Autorun A CD. Now these webmasters have something to offer from
their site like I did at the start without any expense of time and money.
Pitfalls To Avoid
My early eBooks had a resources page where I placed ads which pointed to my
affiliate links. After some time I realized that this would not encourage
other webmasters to offer the eBooks at their site.
The Solution? The resources page contains only links to other free eBook
downloads. Also, I now have one sponsor ad which can also be branded with
the users ClickBank Nickname. So if you want to go "viral", do not riddle
your brandable eBooks with affiliate links because not many webmasters will
offer them at their site.
The author, Ed Zivkovic owns his own website which contains articles with
all sorts of tips for work at home webmasters. Here is the site:
http://www.ezau.com
Copyright: 2004
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