Marketing Information

/ Articles / Direct Mail and Telemarketing / Dial in to success: Telemarket...

---

Dial in to success: Telemarketing tips, targeting and testing the right way by Accutips.com

DNC legislation has plenty of direct marketers worried that the days of telephone marketing are as good as over. But several media sources reported great telemarketing tips in May, from broadening the scope of call centers to testing campaigns wisely.

In life as in business, every roadblock presents an opportunity.

Marketers who view the DNC regulations as a chance to re-examine their processes and results may well find ways to improve their company's CRM efforts, brand loyalty and profits all at once. The number one telemarketing tip of the month: Change with the times and adapt your phone power accordingly.

Here's a collection of the others we found:
Find new targets. According to Hayley Weinper, vice president of sales and marketing for Influent Inc., the Hispanic market remains largely untapped. Examine your other targeting options as well; there are new lists available every month, and if you find the right niche, you could hit pay-dirt.
Expand the channels your call center can address. Start accepting inbound calls and responding to e-mails all from the same department or headquarters. It's a way to ensure consistent, high-quality communication across more channels, which in turn can increase customer satisfaction and profit margin.
Consider outsourcing with an independent call center that specializes in your style of campaign or your industry. With the increasing level of complicated regulations surrounding telephone campaigns, many marketers sleep easier knowing their projects are being handled by firms whose sole job is to remain up-to-date on legal issues.
Test every campaign. Prepare your staff with good responses and rebuttals. Don't hesitate to listen to live or recorded calls, to hear how the market responds to your offer and your scripts. Modify your test as you learn from your mistakes. Document and analyze everything, so you can continually improve your odds.
Acquire your lists from quality sources. Make sure your list is as clean as possible. Ask your data provider how clean the list is and hold them to their promise.