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LANDLORDS RAISE THE BAR, APPLICANTS NEED TO BE INNOVATIVE by Lance Frederiksen

With housing costs continuing to rise across the nation, a growing pool of rental applicants must increasingly compete for a place to live.

As a result, renters who take the initiative and provide landlords with independent background checks are gaining an upper hand on the competition, said Robert Mather, founder and president of MyBackgroundCheck.com (MBC) and its sister company, Pre-employ.com. The two Internet-based businesses provide 6,000 to 8,000 criminal, credit, and job history searches every day for landlords and employers, as well as rental and job applicants.

“When someone shows a property manager a completed background check, it vastly improves his or her chances of getting that residence,” Mather said. “The manager knows in advance that the applicant doesn’t have a history of violence, sexual harassment, theft, or bad credit. It immediately puts them on the top of the list as someone who would be a good tenant.”

MBC offers potential renters a chance to order their own background screening and view the results in advance. Applicants then give landlords or property managers an access code so they can view the findings directly through a secure web site.

Tenants benefit from using the services because the likelihood of being approved is increased while the application process timeline is shortened. Landlords and managers benefit because they can screen out undesirable renters and rent the property quicker.

“Criminal history is a huge predictor as to whether a tenant will cause problems,” said Mather. “Landlords are looking for applicants with clean backgrounds, and potential renters should take advantage of the fact that they have good records.”

Concept Marketing Group, Inc. has formed an alliance with MBC whereby visitors to Concept’s www.marketingsource.com Web site can click on any information item and, then, click on Employment Resources to access group rate Background Checks. Or, persons can go directly to the MBC discount page at www.marketingsource.com/employment/.