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How To Write Market Research Report by James Marriot

Whether you are writing a proposal, a business research report, a dissertation or a thesis – the rules governing the report writing process remain the same. Similarly the writing of market research reports also uses the same format irrespective of the type of survey whether it is a customer satisfaction survey, a health care survey, a marketing research survey or an employee opinion survey. The basic rules for writing market research reports are constant in all these cases.

A market research report must have a brief or executive summary which is its most important part. It is only on the basis of a brief that the market research companies of India initiate the process of writing their research reports. It should include the specific objectives for the research by identifying the needs of the research, the targets, and the jobs to be done, the intended audiences, the available budget and it should give the background data that is relevant to the study.

The report should not allocate too much space to the relevant history or the background which should be limited to 3-4 sentences. It’s important to be specific and only a short and nice introduction should be written.

It is important that your client understands what you have provided in the report, the reasons for the same and your conclusions along with the limiting factors. Your writing style is also very important and your market research report should be typed with double spacing. Moreover, the report must present a thoroughly professional look with a font size of 10 to 12 points and a 1 inch margin on all sides.

Out of all the various ways of presenting a market research report, given below is a 6-part plan which includes:

Part 1: Purpose and Mission

Part 2: Situational Analysis

- Product, Market Analysis

- Distribution Analysis

- Competitor Analysis

- Financial Analysis

- Other Analysis

Part 3: Strategy and Objectives

- Marketing Strategy

- Marketing Objectives

Part 4: Tactical Programs

- Markets

- Product

- Promotion

- Distribution

- Pricing

- Others

Part 5: Budgets, Performance Analysis, and Implementation

- Budgeting and Analysis

- Implementation

Part 6: Additional Considerations

Part 7: References and Citations

The listing of references should be done alphabetically giving the last name first and then the publication date in parenthesis. The reference list should be on a separate page and double space should be given between references. The second line of a reference should be indented.

The market research report should be thoroughly professional in its standard and there should not be any errors with regard to grammar, spelling, punctuation, syntax, word usage and format. Unless you want to make an acronym for a long name of a company or product or for a long method or statistical technique name, you should not use abbreviations.

All market researched reports that are prepared in India are basically on the same pattern as mentioned above but what makes them to be a cut above the rest is that they make the right assumptions and predictions of the future trend of the global markets and industries. If you want perfect market research reports as are being prepared in India, you should follow the above guidelines.

If, however, you want fully prepared market research reports to suit your needs, you should approach any market research report writing company in India.