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5 Lists To Build Direct Marketing Success by Accutips.com

The direct marketing industry places a lot of emphasis on buying and selling lists—but what about creating your own? These five ideas can turn your own experience into a valuable resource library.

1. The Learning List. As you work through your week, collect names and times of webinars, seminars and continuing education events you are interested in. During the course of an average workday, marketers come across many different opportunities to learn—whether it’s learning about a new website or surfing The DMA’s Events page for local happenings. Keep a running list at your desk. The next time you have a free hour, you’ll have lots of ideas at the ready.

2. The Trade Show List. Trade shows are a great opportunity to spread the word about your new business, service or product. They’re also a great way to create a network for your personal career development. Start with a seed list of DMA, PODi, Adtech and On Demand—then add to your list whenever another one comes up in conversation or comes across your desk.

3. The Networking List. Think of all the people you know in your industry: contacts, mentors, coaches, experts and many times your customers can be a great help when you’re looking for insight or making marketing plans. Don’t throw away the business cards you receive at trade shows or conferences—keep them. You never know when a business contact will have just the right answer.

4. The Research List. From white papers to websites to books and magazines, our days are filled with information. It can be hard to filter through all that content, and harder still to remember which of those articles and sites you wanted to earmark and read later. Keep a list on your desktop, or use your bookmark function to mark websites in an instant.

5. The Out-of-the-Box List. Everyone needs to get away and refuel their creativity. Keep a list of all the things that intrigue you, from movies you’d like to rent to interesting tag lines or advertising promotions you come across. Lists of “cool stuff” can genuinely come in handy as idea-starters and energy-drivers. And if nothing else, “Cool stuff” lists can simply help you plan a better weekend! Happy marketing.

AccuTips is a free monthly e-newsletter full of direct marketing news and legislation, strategies, how-to information, case studies, resources and more. For more information, visit www.accutips.com.