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Knowing Your Product by Richard Cannon

When a buyer is on the market for a certain product they usually have done some research on it. As a sales person, if you can teach your client more about the product, they are more likely to buy from you. Have you ever had a salesperson that was less educated than you on a particular item? I have: When buying my new car I new exactly what I wanted. At the dealership I was helped by a salesperson who didn’t know anything about some of the features I wanted. When he would tell me something about the car that I did not already know, I was hesitant on believing him and his judgment. Of course this resulted in no sale. As a customer I was not impressed by this salesman and did not want to buy from him. This will happen in almost every situation in which the consumer out smarts you.

I know sometimes it is hard to know every thing about every product, but you still have to try. You need to know more about the product than just the name and price. If a customer happens to ask you a question you are not at least 90% sure of, don’t try to guess. Just tell them you are not sure and you will find out for them. The customer will understand and appreciate your honesty. If you need to find out right away the client will not mind waiting. Wouldn’t you rather wait a minute for the right answer then have somebody guess? You should always treat your customers as you would want to be treated as a consumer.

To learn more about a product you do not need to do extensive research. It can be as simple as just reading the directions or asking other employees what they know about the product. Knowing your products will not only make you look professional but your company too.

Go Get ‘Em!

Richard Cannon, The TeleSales Recruiter started selling candy in school when he was 8 years old. He’s been selling ever since. In his 30’s he was looking for a sales job he could do from home that was in line with his purpose. He looked and looked and couldn’t find the right one. He swore some day he would make it easier for people to find great sales jobs they can do from home. He built a crew of work from home people, but couldn’t help everyone because they were not all passionate about what he was selling. So now, he assist’s salespeople in figuring out what their purpose is. Then he finds them an opportunity that is in line with that purpose. Now they make more money selling something they love. For more information, visit Cannon’s site at http://www.telesalesrecruiter.com