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5 Ways Online Faxing Improves Your Customer Experience

by: sharktooth on Date: Tue, 9 Nov 2010 Time: 3:35 PM

For many businesses, faxing is an integral part of everyday operations. If this is the case for your business then it is likely it also plays a part in how customers experience your business. As the backbone of any business, customers carry much weight in terms of their opinions of your company. If they have a pleasurable experience then there's a good chance that they will return to purchase from you again in the future. In addition, they many refer friends and colleagues to your business. This is why it is so important for you to offer customers a great experience. Let's look at a few ways in which online faxing can help you to achieve that.

Better One-on-One Communications

A customer likes to know that they are important to you. If they keep getting shifted from one department to another and have to re-explain their problem each time, it can get very frustrating for the customer. If you have a system where they speak to one person and then all the follow-up correspondence is handled by that same person, it will make the customer feel as though they are important to you. Online faxing allocates a unique fax number to each user. This number is linked to their personal email address and comes through as an email attachment. This means that when the customer sends a fax through, it goes directly to the person that is servicing their request. This means that their query is handled far more efficiently and therefore improves the customer experience.

More Efficient Response Time

Online faxing improves the speed and efficiency with which you can send fax messages. With traditional faxing, you would need to stop what you were doing, print out the document, scan it in at the fax machine and then send it off. Most likely the process would take five to 10 minutes. With online faxing, you can send off documents without having to leave your desk. In fact, while you are still on the phone with the customer, you can be preparing the documents to send off and have them on the way to the customer before they have put down the phone. The ability to respond to customer requests so promptly will certainly impress your customers and make their experience of doing business with you far more pleasurable.

Greater Document Security

Often documents that are being faxed are of a sensitive nature. Think of legal documents that are sent to a lawyer's office or health insurance information. This type of private and confidential information is not something that customers want just anyone picking up and reading. Online faxing is more secure in that the fax is sent directly to a person's computer. They don't even need to print it out in order to review the content. This means that there are no documents lying around that need to be protected. The documents can be securely filed away on the computer and only the person that they were intended for can open and read them. When customers know that their personal information is handled with a far greater level of confidentiality, this will give them greater confidence to do business with you.

Greater Accessibility

Often, business owners and sales representatives have to spend an amount of time out of the office. While they are out, they may need to send or receive fax information. If they only used traditional faxing, it would mean they could only access the fax when they returned to the office. With online faxing, however, the person could send or receive fax information wherever they are, as long as they have a computer with internet access. This means that you can offer your customers an improved level of customer service and respond to their requests with greater efficiency. These small things go a long way to improving the customer experience.

Good Systems Show Good Business Practices

When a company uses technology to its advantage, it shows they are a progressive and forward-thinking business. This inspires confidence in customers' minds as it says that they are dealing with a company that is set up for success. Good systems show a level of organization and efficiency, and that you have a strong interest in taking care of customers' needs.  Using a system such as online faxing that offers both your business and your customers many benefits will go a long way to improving your customers' experiences with your company.

About the Author

MetroFax is a leader in internet fax solutions for any sized business. Less expensive and more reliable than traditional fax services - you'll enjoy the convenience and well as the cost. Visit us today for more information on our small business and corporate fax solutions

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