It’s easy to make an error when implementing a direct mail campaign. Errors can be costly! I’ve listed the most common mistakes people make when developing campaigns.

There are numerous tricks to the trade when creating your mail piece . Color, print, wording, size of the piece are just a few of the components that can “make or break” the success of your campaign.

You probably have a database of your customers already – it could be as simple as a card file or spreadsheet. The important thing is to use it wisely. If you don’t have a database, or you need to have a bigger list, then you can buy or even rent databases.

A checklist of key points for you to use when planning your direct mail campaign.

Direct mail campaigns need to planned, have a goal for the number of responses and they need to be repeated for optimum success. Here are six key points to consider when implementing a campaign for your business.

Most any type of business can benefit from a mailing campaign. Here are some examples of how a targeted mailing can promote a business, service or product.

You probably wonder how the small amount of space on a postcard can possibly convey all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you.

Your Press Release is ready to go. Now you have to determine what audience would be the most interested in reading or hearing about it. But it is also important to think about where these people are located and how to best communicate with them.

Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. But how will you know if the release was picked up by any of the media outlets on your distribution?

When planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a local public event, it would seem obvious that you would want to notify the public through local newspapers, newsletters, radio and television. If it is not published in a timely manner, it might be too late.