Category: Press Releases
Press Release Distribution
September 19th, 2012, 115 Comments
Your Press Release is ready to go. Now you have to determine what audience would be the most interested in reading or hearing about it. But it is also important to think about where these people are located and how to best communicate with them.
The Press Release Format
July 29th, 2012, 147 Comments
You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast.
Press Release Success Criteria – Is it Newsworthy?
July 29th, 2012, 49 Comments
You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 would be perfect attendees at this event.
Tracking Your Media Coverage
August 29th, 2011, 107 Comments
Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. But how will you know if the release was picked up by any of the media outlets on your distribution?
Local versus National Coverage
July 29th, 2011, 19 Comments
When planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a local public event, it would seem obvious that you would want to notify the public through local newspapers, newsletters, radio and television. If it is not published in a timely manner, it might be too late.
Press Release Credibility – Quotes and Testimonials
July 29th, 2011, 171 Comments
One of the guidelines for writing an effective Press Release is to write in the third person. You want to avoid “I”, “You”, “We”, “Us” because you are reporting and not having a conversation with someone. These nouns are used in a Press Release only when they are a part of a direct quote.
Press Release Key Components: Who, What, When, Where and Why
July 29th, 2011, 162 Comments
Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? By answering these five, one word questions when writing your Press Release, you can be assured that your Press Release is newsworthy and written from a journalist perspective.
Just the Facts Ma’am, Just the Facts
July 29th, 2011, 58 Comments
There was the classic TV Show and more recently the movie, “Dragnet”. The main character, Sergeant Joe Friday, was known for the quotation, “Just the facts ma’am, just the facts.” As with Sergeant Friday, journalists are most interested in the facts you present in your press release.
When to Use a Press Release
April 27th, 2011, 103 Comments
The Press Release is not a communication piece that is reserved only for elite, rich or prominent individuals and companies. It is available to everyone and anyone who wants the media to receive newsworthy information. Press releases written about a person, new product announcements, personnel changes or new services can put your name in front of vast audiences. It is the perfect marketing tool for receiving FREE publicity.
Publicity is Priceless!
April 27th, 2011, 134 Comments
How do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the date of the local Rotary Club’s pancake breakfast? Obviously, they don’t have reporters everywhere, all of the time. They rely on individuals, companies or the government to send them a Press Release.
