Archives: 2011 April
Stop Wasting Postage on Returned Mail – Keep Your Data Clean
April 27th, 2011, 127 Comments
Creating a successful direct marketing program involves clean data records with highly deliverable addresses. Cleaning, enhancing and filling the gaps in your in-house files will mean cost effective postage rates, minimal bounces in mail pieces, and an increase your company profits.
When to Use a Press Release
April 27th, 2011, 103 Comments
The Press Release is not a communication piece that is reserved only for elite, rich or prominent individuals and companies. It is available to everyone and anyone who wants the media to receive newsworthy information. Press releases written about a person, new product announcements, personnel changes or new services can put your name in front of vast audiences. It is the perfect marketing tool for receiving FREE publicity.
Publicity is Priceless!
April 27th, 2011, 134 Comments
How do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the date of the local Rotary Club’s pancake breakfast? Obviously, they don’t have reporters everywhere, all of the time. They rely on individuals, companies or the government to send them a Press Release.
First Impressions Are Lasting Impressions
April 27th, 2011, 259 Comments
When you meet someone for the very first time it doesn’t matter how personable or intelligent the person might be, if they do not register a good impression in the first few seconds, in your mind, they have nothing to offer you. We quickly make “snap” decisions and judgments about people and things in our lives.
Designing a High Impact Postcard
April 27th, 2011, 238 Comments
Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of your potential customers.
