Archives: 2011 July
Local versus National Coverage
July 29th, 2011, 19 Comments
When planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a local public event, it would seem obvious that you would want to notify the public through local newspapers, newsletters, radio and television. If it is not published in a timely manner, it might be too late.
Press Release Credibility – Quotes and Testimonials
July 29th, 2011, 171 Comments
One of the guidelines for writing an effective Press Release is to write in the third person. You want to avoid “I”, “You”, “We”, “Us” because you are reporting and not having a conversation with someone. These nouns are used in a Press Release only when they are a part of a direct quote.
Press Release Key Components: Who, What, When, Where and Why
July 29th, 2011, 162 Comments
Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? By answering these five, one word questions when writing your Press Release, you can be assured that your Press Release is newsworthy and written from a journalist perspective.
Just the Facts Ma’am, Just the Facts
July 29th, 2011, 58 Comments
There was the classic TV Show and more recently the movie, “Dragnet”. The main character, Sergeant Joe Friday, was known for the quotation, “Just the facts ma’am, just the facts.” As with Sergeant Friday, journalists are most interested in the facts you present in your press release.
Who is Your Target Audience?
July 29th, 2011, 124 Comments
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience.
Tracking Postcard Campaign Results
July 29th, 2011, 55 Comments
You have painstakingly designed your postcards with attention grabbing photos, imagery and headline. You believe you have selected the best mailing list for your target audience. After all this careful planning, how will you know if your campaign is successful?
The Benefits of the Postcard Campaign
July 29th, 2011, 2 Comments
Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well.
Selecting the Right Mailing List For Your Postcard Campaign
July 29th, 2011, 7 Comments
A part of planning your postcard campaign included determining your target audience. You took the time to profile your current and potential customers to ensure your message is received by those who will benefit the most from your offer. The more specific you are about your target audience the more accurate your mailing list will be.
How to Create Postcard Content
July 29th, 2011, 6 Comments
You probably wonder how the small amount of space on a postcard can possibly convey all the information about your offer, your company and the advantages you have over your competitors.
Postal Service Postcard Mailing Guidelines
July 29th, 2011, 7 Comments
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed.
