Archives: 2012 October
Data Hygiene Will Increase Your Sales
October 27th, 2012, 72 Comments
Creating a successful direct marketing program involves clean data records with highly deliverable addresses. Cleaning and appending your in-house files will mean cost effective postage rates, improved deliverability and minimal bounces in mail pieces. It is a proven method to ensure that you’re maximizing marketing dollars.
How to Avoid Costly Mistakes in your Direct Mail Campaign
October 20th, 2012, 44 Comments
It’s easy to make an error when implementing a direct mail campaign. Errors can be costly! I’ve listed the most common mistakes people make when developing campaigns.
Who Are Your Customers?
October 20th, 2012, 1 Comment
You probably have a database of your customers already – it could be as simple as a card file or spreadsheet. The important thing is to use it wisely. If you don’t have a database, or you need to have a bigger list, then you can buy or even rent databases.
