Archives: 2013 January
Most Common Direct Mail Mistakes
January 23rd, 2013, No Comments
There are many stories on direct mail mistakes – marketing pieces that were missing phone numbers, addresses, e-mail addresses, web sites and other key information. You must proofread your copy several times. If you feel you are lacking in these skills, hire someone to proofread the copy for you – or ask a colleague to [...]
Mailing Lists: Helpful Hints and Tips For Purchasing
January 23rd, 2013, No Comments
1. Know your consumer and or/business prospect.
2. Provide your mailing list broker with an accurate description of your product or offer. The broker may have suggestions as to the type of list that would be suit your needs.
3. Know the difference between a response and a compiled mailing list. Response mailing lists are comprised of [...]
Timing is Critical When Ordering a Mailing List
January 23rd, 2013, No Comments
When should I order my mailing list?
Timing is critical. Your mailing list is custom ordered; it’s not sitting on a shelf waiting to be mailed. Mailings lists are available by e-mail within hours of making your purchase, but you must allow time to receive a specialty list. A general rule of thumb would be to [...]
Types of Mailing Lists
January 23rd, 2013, No Comments
When choosing your mailing list, consider the various types of lists offered. List brokers offer a variety of specialty lists; here are some examples of specialty lists along with information on how the list is compiled.
Business Lists
Compiled using yellow page telephone listings then additional information is pulled from Federal, State and Municipal documents such as [...]
Choosing the Right Mailing List for your Campaign
January 23rd, 2013, No Comments
Questions to ask yourself before purchasing a list?
1. Who is the target audience I am trying to reach?
Don’t waste time, money and postage mailing to the wrong prospects. Choosing the right demographics, geography, etc. will give you optimum results. If you need help, ask your list broker to make recommendations.
2. Will I send a one-time [...]
Building a Consumer Mailing List
January 23rd, 2013, No Comments
List brokers will customize a list based on your specifications that can target your ideal customer – the individuals or businesses most likely to buy from you. Using specific search criteria such as age, gender, income, households with children, etc. can put you in front of your target audience. Criteria selections are virtually endless, and [...]
What is Direct Mail Marketing?
January 23rd, 2013, No Comments
Direct mail marketing is one of the most powerful business tools when targeting new business opportunities. It puts your message in front of consumers or businesses using print material sent directly to your target audience. It is very different from advertising in newspapers, magazines, television or radio stations which is considered a broader, and less [...]
Who Can Benefit from a Direct Mail Campaign?
January 20th, 2013, 17 Comments
Most any type of business can benefit from a mailing campaign. Here are some examples of how a targeted mailing can promote a business, service or product.
