Create A Newsletter That Will Peak Your Clients or Prospects Interest

May 2nd, 2013

Newsletters are a great venue for building your brand identity. It will keep your name in front of customers and prospects, and it will assist in developing your web presence. Here are tips on how to create newsletters that will peak your readers interest:

Know your target audience and write for this audience; if you have clients in various industries, you may want to consider writing newsletters that are directly related to their industry and the products/services they would most likely purchase.

Write in a way that your audience will understand; don’t use technical jargon – make it easy to read and don’t include too much content. Use bullets, subtitles and paragraphs. Balance your images and text – don’t overload the newsletter with too many images – readers are looking for useful information. Include content from other companies if the information would be useful for your reader, but do get their permission to use it in your newsletter. Insert links to your web site in the content to drive the reader to your web site.

Use colored boxes to highlight information or quotes from other people. Use them to break up the written content so your newsletter will flow better and make it easier to read. Make sure to choose your colors wisely. Bright colors can make the newsletter difficult to read.

Proofread your newsletter – you will lose credibility if you have spelling errors. Your subject line is vital to getting your newsletter opened – create a curiosity level. It should relate directly to the content in your newsletter. Keep your subject line short.

Track your responses – know your click-through rate, open rate, etc. It’s critical to know if your newsletters are attracting your readers.