Creating a Quality Newsletter
May 6th, 2013
How many times have you hit the delete key on an email newsletter; I do it myself. With our busy lifestyles, many newsletters are sent to the Trash box without ever being opened. If the subject line doesn’t interest me, I hit the delete key, and I move on to the next e-mail. Here are a few things to consider when writing your next newsletter:
- Your subject line can “make or break you” Your subject line is one of the most important pieces that will get you a higher open rate for your newsletter. Make it personal and intriguing – you need to peak the reader’s interest.
- Write a newsletter that will bring value to your customer. Keep your sales pitch for your products to a minimum while providing valuable tips, strategies and resources. Not only will it give your company a good reputation for producing good content, readers will share the information with other colleagues.
- Get straight to the point: Write in terms your readers will understand, and keep it short. This will give you credibility and keep the reader focused.
- Branding: While you want to make sure your company logo, and information, are in the newsletter, don’t overdo it. Keep the branding space to a minimum and focus on the content.
- Write as if you’re speaking to the reader. If your newsletters are more personal, you will have a better chance of connecting with your reader.
Categories: Newsletters
