Tips on Writing your E-mail Newsletter

May 9th, 2013

An e-mail newsletter is a critical tool in your marketing strategy; however, it must deliver the right message to your audience and contain valuable information to keep the readers interest. Here are a few points to consider when writing:

1. Keep the information relative to your audience. Make sure it is something of value that the reader can put to good use in their personal life or business.

2. Know the purpose of your newsletter, create a timeline to execute it (i.e. daily, weekly, monthly, quarterly). Stick to your schedule for each newsletter and maintain quality content.

3. If you’re going to have contributors to the newsletter, give them clear guidelines to follow regarding the topic, length of article and deadline in which to have the article submitted for production. Give your writers a byline which includes their name, e-mail, url and a couple of short sentences about their expertise.

4. Graphics have a place in newsletters but don’t overdo it. Balance your text and graphics together. Use colored boxes to break up content.

5. Proofread your copy! The biggest mistake you can make is to have spelling or grammatical errors. It’s always good to have a few sets of “eyes” to make sure your copy is perfect.

6. Grab your reader’s attention with the Subject Line. Keep it short and descriptive to peak their interest, they won’t open it to see what you have to offer. Keep your subject line to 40 to 50 characters.