Who is Your Target Audience?
July 29th, 2011
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience.
Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) your services or products. Taking the time to carefully “profile” your target audience will improve the likelihood of success.
You can profile your target audience by using the buying characteristics of your current customers. For example, your company manufactures and wholesales trinkets to small businesses in your state. You further define a small business as a company that has gross revenues of less than $1 million per year. The decision maker for these businesses is the purchasing agent. Your offer is to sell surplus trinket inventory at a discount. Another goal for this campaign is expanding your business to a nearby state.
Since you want to sell surplus trinkets at a discount and encourage repeat business, your target audience includes your current customer base. They know you and are familiar with your name and reputation. Because you want to expand your business to a nearby state, you want to mail your postcards to the purchasing agents of those companies that gross less than $1million per year.
Profiling is important not only for business to business postcard campaigns but also for business to individual consumers. Before you ever went into business, you probably did market research to determine the characteristics of those who were likely to buy from you. For example, you located your store where there was foot traffic; you sell expensive jewelry so you located in an affluent area where the buyers make more than $50,000 per year; you offer your services exclusively over the internet so you need buyers who own a computer; you sell rock and roll memorabilia and your customer profile includes certain age groups, income levels, and people who purchase more than 25 CDs per year.
It is very important that your goals, offer, message and the mailing list you select work together. Take the time to profile your current and potential buyers. The more specific you are about your target audience the better your chances for a successful postcard campaign.
Categories: Postcard Marketing
This has actually sparked up an notion in my thoughts. This can be a superb web site publish.
There is obviously a lot to know about his, I think you made some good points. Anyhow keep up the good work. Jonathan
Cheers for this blog post, It was a great read which was very helpful.
I wanted to thank you for this tremendous blog!! I unquestionably benefited from each little bit of it. I have bookmarked your site to check out the recent articles you post. Thanks again!
Hi I really appreciate all the great content you have here. I am glad I cam across it!
I don’t agree with everything in this write-up, but you do make some very good points. I’m very interested in this matter and I myself do alot of research as well. Either way it was a well thoughtout and nice read so I figured I would leave you a comment. Feel free to check out my website sometime and let me know what you think.
Great Read mate. Thanks for the post. I have bookmarked your site.
Yeah, I strongly agree with you. It seems there are really talented writers who are willing to share a very good articles online.
THank you, nice info
Great blog! Everyone loves free stuff! Keep up the good work!
Just browsed these inputs you wrote. They are most interesting and useful. I enjoy how you put them into perspective.
I am extremely happy to find this blog.Thank you for having the page! Im positive that it will become very popular. I will definitely add this one to my bookmarks.
Nice blog and attracting colors!
Allowed me to add this to my bookmark, thank you.
I appreciate your article, do a good job, continue to workhard.
I just stumbled on your blog when I was lookng on google. I have to say that the information here was the most complete that I found anywhere. I am definitely bookmarking this to come back and read later.
Great synopsis of commenting and how to very well written and all that link love you just poured out, great post, if this was a forum you would have a sticky on this.
I found this blog once, then lost it. Took me forever to come back and find it. I thought I missed something here the last time I read half of it so just wanted to come back and finish it. Nice blog by the way.
Wow dude, that’s really nice information, cheers.
Thanks so much for your great website;this is the kind of thing that keeps me awake through out my day. I have been looking around for this site after I heard about them from a colleague and was pleased when I was able to find it after searching for long time. Being a avid blogger, I’m blessed to see others taking initivative and contributing to the community. Just wanted to comment to show my support for your website as it is very interesting, and many writers do not get admiration they deserve. I am sure I’ll visit again and will send some of my friends.
Brilliant post, nicely done. And thanks for mentioning all that info – you have introduced to me to three new blogs and I love them all! Cheers
Hello, I was searching for some ideas for the set up of my new web page and found your site through Bing. I am a designer of golf bags in Richardson,Texas and a second office in Mexico City,Mexico. I must say great job done with the nice design of your website. This has absolute given me some ideas to work with. Many thanks and I would like to see some more of your articles in the future.
Normally I find blogs through the comments that other blogger leaves on those blogs, and so it adds to it.
Many thanks that information. It’s very usefull for us…
I always find it enjoyable reading your posts you have on your site. Will be returning often…keep it up!
Is this a coincidence or what? Fantastic page, I was just looking for something like this.
you are really a good webmaster, you have done a wondeful job on this topic!
Its astounding, seeking in the time and work you place into your weblog and detailed specifics you furnish. I’ll bookmark your web site and pay a visit to it weekly for the new posts.
Heard about this site from my friend. He pointed me here and told me I’d find what I need. He was right! I got all the questions I had, answered. Didn’t even take long to find it. Love the fact that you made it so easy for people like me. More power
Nice site, I just dugg this keep up the good work!. . . . . .
I am a frequent reader of your blog posts. I liked the recent one and other posts on your blog so much that I have subscribed to the blog’s RSS feed in Thunderbird. Even thinking of stealing some ideas and put them to work. Keep all the good work going by posting more informative posts. Thank you. Time well spent on this post.
Gosh, I’ve been looking about this specific topic for about an hour, glad i found it in your website!
I have been visiting variousblogs for my dissertation study. I have found your blog to be fairlybeneficial. Keep updating your blog with usefulinformation… Regards
Gosh, I’ve been looking about this specific topic for about an hour, glad i found it in your website!
I am not new to blogging and really appreciate your blog. There is much original content that peaks my interest. I am going to bookmark your site and keep checking you out.
Me & my fellow classmates use your blogs as our reference materials. We look out for more interesting posts from your end about the same topic . Even the future updates about this topic would be of great help.
I am happy to find so many useful information here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .
I just love this post! – Best Web Hostings – great information, thanks!
Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.
Great blog! I truly love how it’s easy on my eyes as well as the facts are well written. I am wondering how I can be notified whenever a new post has been made. I have subscribed to your rss feed which ought to do the trick! Have a nice day!
Hey… It looks like there’s a problem with the layout of the page. For some reason the text block is running into the edge. I don’t know if it’s just me or are others reporting the same thing? Just wanted to let you know in case you’ve been updating the site. Thanks!
Dear mate. I seriously love this writing and your current web site all in all! That article is very clearly created and also easily understandable. Your Blog theme is awesome as well! Would be great to learn exactly where My partner and i are able acquire it. Please continue to keep up the great job. We need more these web masters such as you online and much less spammers. Fantastic mate!
Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out! I love what you guys are always up too. Such clever work and reporting! Keep up the great works guys I’ve added you guys to my blogroll. This is a great article thanks for sharing this informative information.. I will visit your blog regularly for some latest post.
Thank you so much for this valuable information. Very useful indeed. . . . .
awesome post. I have discovered for myself just how flexible WP is, as a hosting platform for your website. you literally have everything you need to publish a website at your fingertips, through WordPress. thanks.
I had difficulty looking at this in Firefox but it works fine in IE. Anway, the content is good. I am very happy to have come across this.
Seriously, I really enjoyed reading your blogpost. You have convinced me to subscribe to your blog, but where can I find the RSS feed?
mass mailer pro…
Well, great post, thanks. I love to read specialty mailing lists posts and articles, thanks for sharing….
you are really a nice webmaster, you have done a wondeful job on this topic!
What version of Firefox are you using?
I’d have to agree with your post. Which is not something I will usually do! I luv reading posts that will make people rattle their head. Also, thanks for allowing me to comment!
I like this weblog a lot! Thank you for the news
This article gives the light in which we can observe the reality. this is very nice one and gives indepth information.
The RSS feed is located at the top of the blog home page.
We’ve had a lot of requests for videos and power points; we’ll be adding them shortly. Thanks!
Thank you; we use Word Press with a custom theme.
Great write up – I admit I have thought of some new topics for my own site. Lots of interesting content here. Keep it up.
I was very delighted to find this web page.I wished to say thank you to you with regard to this excellent examine!!! I certainly enjoyed each tiny little bit of it and I have you bookmarked to examine out new items you post.
you are really a good webmaster, you have done a well job on this topic!
Say thanks for a quite apparent and valuable article. I am absolutely a violator of lots of these guidelines. I frequently unearth myself conflicted when composing a blog submit because I see personally writing greater than persons need to learn, but I truly feel that I really need to do the subject matter rights by thoroughly protecting it. I think that by pursuing some of these guidelines I end up lowering out necessary features to your dialogue.
Hi Webmaster, commenters and everybody else !!! The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!Keep ‘em coming… you all do such a great job at such Concepts… can’t tell you how much I, for one appreciate all you do!
I just wanted to comment and say that I really enjoyed reading your blog post here. It was very informative and I also digg the way you write! Keep it up and I’ll be back to read more in the future
Hi – what browser are you using?
I just wanted to comment and say that I really enjoyed reading your blog post here. It was very informative and I also digg the way you write! Keep it up and I’ll be back to read more in the future
you are really a good webmaster, you have done a wondeful job on this topic!
This article gives the light in which we can observe the reality. this is very nice one and gives indepth information.
Excellent blog! I genuinely love how it’s easy on my eyes as well as the information are well written. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your rss feed which need to do the trick! Have a nice day!
Thanks for the cool information, I really love to spend time here going through these posts
Great synopsis of commenting and how to very well written and all that link love you just poured out, great post, if this was a forum you would have a sticky on this.
Thanks for posting and sharing with all – Cheers
This weblog is really helpful for some1 who has been having difficulties with this situation. I have seen a number of resources but to no avail. I will continue reading and learning here in the hope of ultimately getting past this.
Thank you so much for posting this excellent content! I am looking forward to checking out more posts!
Normally I find blogs through the comments that other blogger leaves on those blogs, and so it adds to it.
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon
Very good. Thanks for share it.
There is obviously a lot to know about his, I think you made some good points. Anyhow keep up the good work.
I recently came across your web site and have been reading along. I thought I would leave my very first comment. Nice blog. I will keep visiting this website very frequently.
You certainly deserve a round of applause for your post and more specifically, your blog in general. Very high quality material
Exactly how did you figure all this out about this topic? I enjoyed reading this, I’ll have to visit other pages on your site straight away.
Thanks for posting about this, I would love to read more….
Kudos for this specific posting, I will certainly add this website to my personal rss feeds, a friend basically informed me concerning this the other day. this may be the best!
you mad freak! That’s brilliant!
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon
Generally I do not post on blogs, but I would like to say that this post really forced me to do so. Really nice post!
I like this data and it has given me some desire to succeed, so keep up the good work. =)
Thanks for taking the time to share this, I feel strongly about it and love reading more on this topic. If possible, as you gain knowledge, would you mind updating your blog with more information? It is extremely helpful for me.
Hi there! I really love reading your blog today! Keep making great posts and I will come back every day to keep reading!
ok thanks to your fool proof instructions my first ever comment – well done dar!!
Thank You For This Post, was added to my bookmarks.
Useful information, many thanks to the author. It is puzzling to me now, but in general, the usefulness and importance is overwhelming. Very much thanks again and good luck!
This is a wonderful article. The things given are unanimous and needs to be appreciated by everyone.
Is it alright to put part of this on my website if I include a reference to this site?
I’ve bookmarked, Dugg, and I joined the RSS subscription. Thanks! .
thanks for help! I will try.
Like the site , just responding to the great comments on wordpress and the plug ins.Qualitity content is still the way to go.
Thanks for the knowledge… appreciated… been studying for awhile, and just needed to let you know I proceed to get pleasure from your writing.
You made some good points there. I did a search on the topic and some related sub topics and I have found a lot of corresponding views.
Thanks for posting about this, I would love to read more….
Hell yeah, this post is really what I am looking for. I am really lucky today. Thank you admin!
Blimey, see now this stuff makes it all look so easy. And it kinda is except far too many people dont know. Really worthwhile post
Ta!
Yes, please include our url. Thanks!
I have 30 years of marketing experience that I get my information for the articles.
Good share, great article, very usefull for us…thanks.
Let me begin by saying I have been a longtime fan, but this is my first comment. I thought I might as well say thanks for posting this piece (and all your others), and I’ll be back!
I’ve seen many blogs and I can definitively state that this one is my favorite.
I always enjoy reading quality articles by an individual who is obviously up to snuff on their chosen subject. I’ll be watching this thread with much interest. Keep up the great work, see you next time
Yahoo displayed your blog when I looked for a specific keyword, that’s why I ended up here. Anyway, you have a great article, it’s worth reading and worthy of my time.
Hello, I found your blog in a new directory of blogs. I don’t know how your blog came up, must have been a typo. Your blog looks good, have a nice day.
Generally I do not post on blogs, but I would like to say that this post really forced me to do so. Really nice post!
I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is awesome.
I just book marked your blog on Digg and StumbleUpon.I enjoy reading your commentaries.
Brilliant post, nicely done. And thanks for mentioning all that info – you have introduced to me to three new blogs and I love them all! Cheers
I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.
Great Post. I add this Blog to my bookmarks.
I was wondering where you got your layout? Its great Looking.
Thanks for posting and sharing with all – Cheers
This really is my very first time i visit here. I discovered so numerous fascinating stuff in your weblog particularly its discussion. From the plenty of comments on your content articles, I guess I am not the only one having all the enjoyment right here! keep up the great work.
Hello, I found your blog in a new directory of blogs. I don’t know how your blog came up, must have been a typo. Your blog looks good, have a nice day.
I was really pleased to find this webpage on search engines.I wanted to say thanks to you with regard to this excellent posting.
I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success
The most difficult thing is to find a blog with unique and fresh content but i think you offer something different. Keep it like this.
I just couldnt leave your website before telling you that we really enjoyed the quality information you offer to your visitors… Will be back soon to check up on new posts
Fairly helpful article. I just stumbled upon your web site and wanted to say that I have very liked studying your weblog posts. Any method I’ll be subscribing for your feed and I hope you submit again soon.
It is a custom theme.