Can social media really help increase your ROI; if so, is it worth the time and effort?
Setting up your social media accounts on Twitter, LinkedIn and Facebook can sound like a daunting experience when, in fact, the content you post will determine your ability to generate new business. Be prepared to make a commitment in time to reap the rewards of new prospects and customers.You need to look at social media as a resource that will give your business a corporate identity.
Posting informative, creative and engaging content will attract responses. Use images or post a survey. The goal is to create a buzz about your company, and get visitors to share it with others which will create a prospect base that will grow.