Your web site is a direct reflection on your business. If your web site is outdated, cluttered, or a poor choice of color schemes...it can make or break a potential sale.Statistics show that over 90% of web visitors will leave a site or feel it's not trustworthy. Make sure your pages are easy to navigate. Now, more than ever, your site needs to be tablet and mobile friendly. Here are a few tips for cleaning up your site:
1. Stop the scrolling.
Consolidate your wording, make it informative and give the reader a nudge to either purchase or contact you for more information.
2. Appeal to your target audience.
Design your site with your target age group in mind.
3. Keep your content fresh.
Your web site should have new content every week, whether it's in a blog, forum or new product information.
One of the best ways to sell your products and services is through customer testimonials.
5. Talk to your customers and prospects.
Remember, visitors are on your site to learn about your products and services. Talk to them through your content. Your text needs to sell your business.