About Barbara Spagnola
Barbara Spagnola: The Advantage of Experience
Why the CEO of Concept Marketing Group Inc. is a powerful partner for your brand.
Purpose-driven from the Start
Ask any college graduate and they’ll tell you: The degree they earned translates very little in the fast-paced, juggernaut world of marketing and advertising. Concept Marketing Group’s CEO Barbara Spagnola recognized that ‘dirty little industry secret’ from the start. She also knew that the only way to master your own destiny was to start your own business. After putting in stellar performances as a sales and marketing manager with Armour Foods of South San Francisco and Western Insurance Company of San Mateo, Barbara started the first of two high-impact companies. And, more importantly, she mastered countless revealing practices on how, and how not, to build a powerhouse brand.
Building Sales Forces from the Ground Up
For Barbara, building a brand is so much more than slick marketing slogans and high-dollar advertising campaigns. During her consulting experiences, she quickly learned that companies with a sales force failed to give the team any direction– the power of niche marketing, how to thoughtfully approach potential clients, the right moment to cold–the very core ingredients of a thriving business. This “burn them and turn them” approach was costing these companies incredible sums of money in lost sales and needless turnover. She began implementing focused sales training programs, writing procedure manuals, and training and coaching account managers on-site. And the results were nothing short of astounding.
Marketing Isn’t Everything, But It’s a Huge Thing
Another one of Barbara’s natural talents is creating a hard-hitting, multifaceted marketing campaign. The days of “shotgun” marketing are nearly extinct. With countless mediums and the reach of cyberspace, companies that bet big bucks and hope they’ve made the right play typically have a very short shelf life. Her ‘full circle’ approach addresses the key aspect of marketing in the new millennium; a rich mix of tried-and-true traditional concepts and promising current theories that develops brands, sells products and services, and just plain old works. And that’s exactly what Concept Marketing Group can do for your business. Take you by the hand and empower your business to not only weather the storm, but build momentum in any market condition.
‘Hands-on experience. That’s the best way to learn your industry and be able to work effectively with clients. You can’t successfully implement marketing strategies and techniques if you haven’t used them, experienced the market, and taken some “hits” on low producing strategies in your own company. We never offer a marketing strategy or technique before we try it on ourselves–if we make a mistake, it’s within our company and never with a client.’
‘One of my greatest accomplishments in my early years was working with a young CPA who wanted to start his own business. I literally threw myself into the project. I’m talking business plan, marketing plan, advertising strategy–the works. I even became his sole salesperson initially, learning his market inside and out. I positioned his business as one of the premiere firms in Silicon Valley, with a remarkable growth pace of 150% for five consecutive years.’
–Barbara Spagnola
Chief Executive Officer
Concept Marketing Group, Inc.
FOOTER
To put Barbara’s experience and expertise to work for you today, please call XXX-XXX-XXX, send an e-mail to XXXXX@XXXXX.com, or visit the Concept Marketing Group web presence at XXXXX.com.
