List Enhancement, Coding, and Appending
Data Appending
If your in-house file does not have all the information you need for your direct mail or telemarketing campaign, we can append your
file with
phone numbers and additional marketing data fields through nationally recognized consumer databases and the largest
business files available.
Data appends available include:
Telephone Append - Increase your sales and marketing efficiency by making
sure your database contains accurate, up-to-date
phone numbers using a database encompassing over 96% of households
and businesses. Choose from a variety of Business or
Residential telephone and
Do Not Call (DNC) services.
Business Data Append - If you are in a B-B market, understanding more about your clients is essential. We offer business
appends ranging from SIC Codes to employee size and sales volume. We can match company name and mailing addresses
to phone numbers, provide company websites or append credit rating codes.
Consumer Data Append - Your house list is your best list! Maximize the quality of this list with a full range of consumer data
appends. Check pricing for a list of our most popular selects, or preview a comprehensive list by category.
Merge and Purge As your in-house database ages, it becomes less effective because of duplicate records and undeliverable
addresses. We perform a number of procedures to help you eliminate these records on your list. We can also suppress names
on your list to which you do not wish to mail. Since every database is different, we closely examine each database to ensure
that your expected results are achieved.
Data Cleaning Data that comes from online forms and other user-entered data sources tends to have spelling, punctuation, and
capitalization errors. We can clean up your data by adding salutation (such as Mr. or Mrs.), correct capitalization, upper/lower
casing, and split or combine name and address fields.
For more information or to place an order, e-mail concept@marketingsource.com or call 800-575-5369.
