Writing good sales copy is not an art, it is a science. There is no
reason to get creative here. You want to follow the formula that has
been proven to work.
Nevertheless, I am always surprised at how many sales letters on the Internet
can be improved upon.
Here are a list of some helpful tips when writing your own sales copy:
1. Make your Unique Selling Point (USP) very clear. Separate yourself from your
competition. What is it that makes your product stand out from the other’s?
2. Transfer Ownership. Your sales copy should make your reader imagine they have
already bought your product. Use the word “you” often. Such as “you
need”, “your results”, “you will achieve”, “you
will feel” etc. This way they'll already become emotionally attached before
they buy. This is precisely why people who sell products at online auctions start
their bids extremely low. Once someone has placed a bid they imagine they own
the product and are more likely to participate in a bidding war.
3. Turn your sales copy into a story. This will draw them in without them even
noticing you are selling them something. They'll already be interested when they
get to your sales pitch.
4. Create Urgency. Make sure you show your reader that they are getting a bargain.
Tell them the usual price you sell your product for is $99. Then tell them if
they order today they can buy it for $69.95.
5. Direct your attention grabbing headline to a specific target audience. Your
readers will feel important that belong to a select group of people who buy your
product. For example; "New Teachers! Discover the Simple Strategies You Can Use
Right Now to End Discipline Problems Forever!"
6. Tell your reader how fast they can receive your product or service. Their
buying decision may be based on how fast they can receive your product. They
may need it by a certain deadline.
7. Sell with BENEFITS. A benefit is not what the product does, a benefit is something
the product does for you. Use bullets to highlight your product or services benefits.
Benefits are the key to selling anything; make them standout in your copy. You
can use dots, dashes, or circles to highlight them.
8. Completely remove the risk of purchasing your product. Give a money back guarantee
that surpasses a normal one. Instead of the normal timed guarantee, give them
extra back. Tell them they can keep the free bonuses or give them an extra long
guarantee such as a one-year guarantee, or even a lifetime guarantee.
9. Create added value with bonuses. Tell your reader they'll receive surprise
bonuses. This'll raise your reader's curiosity and make them want to buy so they
can find out what the surprise bonuses are. Just make sure the bonuses are related
to your product!
10. Let your reader know this specific package will not be offered again. You
must create urgency so people buy now. You may always sell the same product but
not with the same bonuses or price.
11. Establish credibility. Give your readers a couple tips in your sales copy
that will help them with their problem. This will give you and your business
credibility and gain your readers trust to buy your products or services.
Oh yeah…Don’t Forget to Ask For The Order!
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Adam Waxler owns and operates The Money Teacher web site and
publishes The Money Teacher’s Home Business Tips Newsletter teaching others
how to reach online success. To get your free newsletter subscription send a
blank email to: newsletter@money-teacher.com or
visit our web site at http://www.money-teacher.com
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Attitude is best defined as a state of mind, perception or an
interpretation regarding a situation. Things in life often have the
meanings we give them. Right now, we are encountering times of
uncertainty. Our country has been hit hard by economic challenges, acts
of terrorism, and constant downsizing. Situations like this can cause us
to adopt a less than empowering attitude. The good news is, there are
specific things that we can do to keep a positive and profitable
attitude that will benefit us and others in measurable ways, no matter
how confusing or challenging times may become.
First, do a personal evaluation. What is the state of your current attitude?
On a scale of 1 to 10, 1 being low and unhealthy, and 10 being very positive
and healthy, where would you rank your attitude? Do you find yourself complaining
a lot, losing your temper, treating others with less respect, not caring,
being impatient, reacting negatively when you hear bad news, handling situations
in ways that seem to hurt you and others more, have suffering relationships,
or hear discouraging words coming out of your mouth?
If you answered yes to any of these, you may need what Zig Ziglar calls, “A
check up from the neck up.” It simply means we acknowledge our current
attitude and give it the attention it needs so that it will empower us rather
than defeat us.
There are no benefits to you or anyone around you to live life in a state of
self-defeat or mediocrity. Your world around you will be a reflection of that
attitude, a self-fulfilling prophesy. Your perceptions and meanings will determine
how you do your work, treat others, and deal with challenges that come your way.
Evaluate your influences. Influences affect our thinking. They are what we read,
watch and who we associate with. Influences can be any things that go into our
minds. If you want to change your behavior, you have to start by changing your
influences or input. What this does is change your thoughts, and when you change
your thoughts, your perceptions change, your meanings about situations change
and your overall outlook changes. So if you have negative input, you will produce
negative output at work, with family, in relationships and in your health. But
conversely, if you have positive input, you will have positive output and more
dynamic and beneficial results in all areas of your life.
Take a mind shower. Health experts tell us to drink eight glasses of water a
day. Why? Because it's fun to go to the bathroom all day? No. Because it gives
the body oxygen, which gives us energy. It also flushes unhealthy toxins out
of the body. The same concept is true of the human mind; we have to flush out
unhealthy, self-defeating thoughts. Research experts estimate that close to 80%
of our non-verbal or self-talk is most of a negative nature. So literally we
are beating ourselves up all day with poor thinking. The key to change is a desire
to change, a willingness to change, taking the right actions that will create
right and positive change for our life and then following through. Take a mind
shower and get the toxins out. Put good stuff in your mind, read good material,
watch less TV, get around encouraging people. What happens when we do this is
that we begin to let go of limiting beliefs about ourselves and what we are truly
capable of achieving in life.
Treat your body right. Our attitude is most tested when we are tired, hungry
and stressed. To prevent a defeating and out of control attitude from coming
on, we have to eat right, rest right and exercise right. The way we feel will
also have a dramatic affect on our attitude. If your attitude is not right, this
is your fault and yours alone. Having the right attitude is a choice. What you
are willing to do determines what you are ready to get.
Never underestimate the power of the right attitude. The right attitude is what
causes a person to rise or fall in life. It's what can take a person from being
a cancer patient to a cancer survivor. It's what can get you the sale, build
the relationship, overcome challenges and maximize your life. A study was done
of 3,000 top achievers, and 85% of them attributed their success to their attitude.
Companies are bombarded with resumes from people are have the education, experience
and qualifications, yet what is the one thing that will make some stand out from
the crowd? The right attitude. Yes, skills are a necessity today, but what will
make those skills work more effectively and serve you and others better is the
right attitude working through them.
Having a positive attitude won’t take away the challenges of the world
or what you encounter personally. What a healthy and positive attitude will do
is empower you to deal with challenges and situations in a quicker, more effective
and healthier way. The right attitude will lead you to the right meanings, perceptions
and solutions that would not otherwise come if you had a negative and defeating
attitude.
The results you desire come with consistency and commitment. See what is working
and what is not, and change your actions accordingly.
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Sam Glenn is a national speaker and author who empowers people
from all walks of life to achieve profitable results through having the right
attitude. Visit him at www.samglenn.com
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