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Effective sales letter writing skills are imperative for the web business owner or entrepreneur. Fortunes are made and lost online on the strength of sales letter writing. No matter how great your product, if you cannot convey that to your potential buyers, and convince them to buy your product, you will not make it online. Perhaps you are struggling today. Take these keys and use them to revolutionize your sales letter writing ability, and in turn, revolutionize your sales.
Key 1) Know Your Purpose and Your Audience: This is an extremely important and oft overlooked Key to sales letter writing. It is so easy to think, this is a good product, I'll just tell them all about it and they will buy. But it does not work that way, does it? You must know your purpose--assuming it is to sell a product, you must do what will work to sell products, not what you necessarily want to do. You must write a compelling sales letter that literally drives people to purchase from you. You must also write to your audience. They do not really care what a wonderful product you have created, they really want to know, what will this product do for me? How will it solve my problems and make my life easier? So write to their problems, their challenges--not your excitement about your new product.
Key 2) Headline: This is one of the most important parts of a sales letter, and yet many web writers simply try to throw one together in a hurry. Think this one through. If they are not compelled to read the rest of the letter after reading the headline, how much will you sell? Nothing? Nada. Zilch. The headline must tell it all. Tell them what, how fast, how much, how many, whatever might be critical. For example: How to ____ 30 times in 30 days, guaranteed. Or: ____Steps to the __________ You Deserve. Or: How I ___________ Just Like __________ in ________ Days, and How You Can Too. Try filling in the blanks with your product details. Write yourself one hundred different combinations of those phrases. Tweak them. Select the 20 best. Let your spouse read them. Have her cut it to 10. Then let your kids decide on the best one. Just don't settle for the first thing that comes to your mind. Work hard at it and learn to create the best headlines.
Key 3) Introduction: Introduce yourself, why you are qualified to talk about this product, what you have done for others in this area. Talk about a problem--tell a story about a problem, talk about the pitfalls of something that your product can relieve. Do what ever you have to do to build RAPPORT!
Key 4) Testimonials: Include several testimonials from people who have tried your product and liked it. This is critical. There should be at least three testimonials, and there can be as many as you want. The more the better!
Key 5) Benefits: Talk about what this product can do for your customer. Not what it does, how it looks---your sales letter should not be about the product, it should be about your customer. Your customer's needs and how their life will improve with your product.
Key 6) Guarantee: Offer an unconditional, better than the best, guarantee. Your customer is an online customer, has never met you, probably never will---and does not trust you or your product. But with an unbelievable guarantee, they will feel more comfortable--and buy your product.
Key 7) Make it easy to buy, and ask for the sale: Tell them exactly how to order it, how fast they will receive it, and how easy it is to order it. Include several links and several different methods of payment. Try to streamline your order process so that they have to click the least possible number of links to make the final purchase.
Key 8) Test, Test, Test: Now That you have completed your perfected, "Nothing better than this" sales letter-masterpiece, put it aside and do it all over again from scratch. After you have written several, you will be completely blown away at the curve in which your letters have become more and more convincing, you might even gloat to yourself about some of them. Now take 2 or 3 of your best ones and segment off your email list into equal, random portions say 200 people for this one, 200 for this one etc.(If you don't have a list MAKE ONE NOW, it will be the most important work you have ever done for your business) Now send them out and track the response from each one, the results will be mind boggling. Testing is key, remember that, if you take nothing else away from this. INFORMATION IS POWER!
There you have it. Now go write sales letters. Don't just write one and try to make it the best. Write a new one every day for a month. From scratch, following these keys. At the end of the month, look at all the sales letters and take the very best from each one and you will have a great sales letter. You really have it in you to write sales letters, you really can learn---just do it and it will get easier with time and repetition.
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There are numerous ways to earn money with your targetedmailing list. Simply having a large mailing list is no guarantee you'll earn money with it, however. The secret to earning money with your targeted mailing list is utilize it as a tool to not only get [people to your site but to tempt them into buying once they visit.
Below are some suggestions you can use to make the best of your targeted mailing list.
The first way to make money with your mailing list is to constantly add new subscribers to your list. It is necessary to have a large amount of visitors to your site to do this. If you send out regular mailings to your customers you can encourage them to forward the message by offering specials or freebies for new subscribers. You also need to make certain that your visitors can quickly find subscription information for your mailing list on your website.
Compelling offers will work wonders for helping you use your targeted mailing list to make money. These can include free e-books, newsletters and free articles on relative subjects or a series of free how-to reports related to your product. Any of these things can be sent through e-mail, or you can place them on your site to encourage people to go there and download the item. Just make certain they won't be hard to find.
While extending these offers, be sure to tell your readers how much you would like to have them forward the newsletter. Make certain to include an easy-to-read signature on the targeted mailing that lists your name, your company's name and any other contact information. As long as the message is important and offers valuable your readers will gladly pass it along to others.
There are some other ways of earning money with your targeted mailing list that you may want to think about. Some people with huge, established mailing lists have started renting, selling and exchanging mailing lists. A few words of caution about doing this:
1 - Make certain you find out any rules, regulations or laws regarding the trading mailing lists.
2 - Think about the feelings of your customers before agreeing to sell or swap your list. Many will feel like you have violated a trust by not asking for their permission ahead of time.
Making money with your targeted mailing list is quick and easy. With little time and effort you will see profits increase and your customer list grow.
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Leonard Bartholomew, B.S. Computer Science. Leonard invites you to learn how to effectively make money with your targeted mailing list - http://www.moxie-drive.com/Internet-Marketing/
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