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In this issue:
• Marketing Article: Capture Clients with Words that “Hook” and Graphics that “Kick!”
• Marketing Article: Our Top Ten Team Building Exercises

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Capture Clients with Words that “Hook” and Graphics that “Kick!”
by Karen Saunders © 2008

Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with?

As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills. Your ongoing challenge is learning to do a little more to get a lot better results--quickly and painlessly. How can you improve them?

What Techniques Can You Apply NOW?

Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.

#1 Develop a brand identity and stick with it

Branding is an all-encompassing concept that brings together your business's product mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it's your logo, stationery, business card, website, and flyers that create a graphic personality. Your descriptive tag line bonds these pieces with added pizzazz. Think about familiar brands like Nike's. You know what it offers instantly when you see the logo (the Nike swoosh) and tag line (Just Do It!). You want that kind of instant recognition for your company.

The results? Your messages get noticed because you've built credibility and recognition into your brand through consistent use of graphic identity techniques.

#2 "Hook" customers with persuasive writing and a "call to action"

Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:

· Know who you are writing for and keep their preferences in mind as you write each word.

· Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.

· Make it clear what your readers should do, think, or believe as a result of reading the information you present.

· State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."

The results? The whole point is to encourage your prospects to take action! Whether it's to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action...now!

#3 Use digital photography and illustrations to add "kick" to your marketing pieces

A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations--so much easier with Internet resources galore to choose from. A few quick tips:

· Place your strongest image in the top half of the page where it will get the best visibility.

· Using one large picture makes a stronger impression than several smaller ones.

· Group several small pictures so they collectively form a single element.

· Juxtapose a small picture with a larger one for contrast.

The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.

#4 Jazz up your layouts so your most important points stand out

Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.

The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.

#5 Ensure professional results by using the right file formats

You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! The resulting graphics looks blotchy and amateur in print. What went wrong? Graphic file formats for the Internet (72 dpi, low-resolution JPG and GIF) and file formats for offset printing (300 dpi, high-resolution TIF and EPS) are totally different animals. In this case, you've used the wrong file format and resolution for your purpose.

The results? Choosing the right file formats gives you a professional-looking document with clear images and the quality you want.

Start using these five easy techniques to add pizzazz and personality to your marketing pieces now, and you will "hook" new clients immediately.

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Karen Saunders is the owner of MacGraphics Services, a unique design firm for today's entrepreneur. Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of marketing. Learn the Top 5 Mistakes that can cost you money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients, http://macgraphics.net/FreeStuff.php . You can also contact her at 888-796-7300, or Karen@macgraphics.net .

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Our Top Ten Team Building Exercises
by Amy Linley © 2008

You've recruited the individual members of your team. You've established your goal. You've developed a plan and a timeline. Now the trick is to get all those unique individuals working together toward the same goal. Given the varied personalities, communication skills and personal agendas individual members bring with them to the team, getting your team to work cooperatively can be a challenge.

In the most productive teams, members are individually and cooperatively focused on reaching the team's goal. Members understand the interdependent nature of the team: that their individual work depends upon and affects the quality of others' work and, ultimately, the ability of the team to reach its goal. Members respect, appreciate and recognize each person's unique contribution to the team's efforts, but place the greatest emphasis on cooperative achievement of the team goal.

Experiential team building was all the rage not long ago. The team would travel offsite for a “fun” day of rope games and unusual problem solving, typically at an outdoor education center. Unfortunately, too often there was little follow-up and any lessons learned never made it back into the workplace. Today, the emphasis has shifted to in-house team building exercises that can be accomplished at the beginning of a meeting.

Follow these key steps to plan a productive team building exercise:

1. Keep it simple. It should be quick and easy to set up in a typical meeting room. It doesn't need to be expensive. You can get a lot of mileage out of basic office supplies or a few items from your kitchen pantry.

2. The exercise should be geared for normal office clothing or team members should be told ahead of time to dress appropriately.

3. People have a hard time relating to large groups, so divide the team into small units of 2 to 4 or 6 people. By breaking down barriers and creating partnerships within these small groups, team members will be better able to relate to the larger team.

4. Instructions must be easy to understand, especially by any non-native English speakers in your group.

5. Limited instructions may be part of the team building exercise. Forcing people to figure out what to do or how to do something helps team members identify skills and abilities in themselves and their peers that can help them define their roles on the team: leader, facilitator, problem-solver, communicator, etc.

6. The exercise should engage all members quickly.

7. It should present a problem that has multiple solutions to allow for creativity, but that can only be solved through collaboration and cooperative action.

8. You can increase the difficulty level of any exercise by adding a complication such as “no talking,” or by speeding things up by asking, “How can you do it faster?”

9. At the completion of the exercise, it is crucial that a facilitator, often the team leader, lead the team in reflecting on what happened, the choices made, and how they interacted with each other. Team members should discuss what they would do differently next time.

10. Reflection is critical to identifying and reinforcing learning.

Try these team building exercises to get your team off on the right foot.

1. Scrambled Jigsaw. Before the team arrives, place a jigsaw on each table. To manage the time element, use large-piece children's puzzles of 100 pieces or so. Remove 5 pieces from each puzzle and move them to another table. As the team arrives, divide members among the tables. Instruct teams to fully complete their puzzle, by any means, in the shortest amount of time possible. As puzzles are completed and teams realize pieces are missing, they will be forced to negotiate with other teams to complete their puzzle. This exercise promotes flexibility, communication, negotiation and cooperation.

2. Creative Assembly. Purchase 3-D punch-out wood dinosaur puzzle kits. Divide the team into groups of 2 to 4. Without comment or instruction, give each group the unpunched puzzle pieces, one complete puzzle per group. Do not let the group see the boxes, pictures or instructions or in any way identify what you have given them. Instruct each group to assemble its project, telling them they can only use what is in front of them. You'll get some interesting and creative constructions, a lot of laughter and some good natured frustration, particularly with the winged dinosaur kits. When time is up, ask each group to describe its construct. In this exercise, creative thinking, brainstorming, problem-solving, cooperation and consensus will certainly get a workout.

3. Slight of Hand. Divide team into groups of 4 to 6. Hand each group 4 tennis balls. Tell them each person must handle all 4 balls in the shortest time possible. Do this several times, each time asking, “How can you do it faster?” This exercise will progress from the obvious passing of the balls down a line, to around a circle, to some interesting ball drops and hand swiping. Your team will practice cooperation, quick thinking and creative problem solving in this exercise.

4. Going Up. Divide team into groups of 2 to 6. Give each person one 8 1/2” x 11” sheet of paper and one 5” strip of masking tape. Instruct each team to build the tallest possible free-standing structure. This exercise promotes cooperation, creative thinking, problem-solving, consensus, leadership and division of labor.

5. Gnome Dome. Divide the team into groups of 2. Give each group 20 gumdrops and 12 toothpicks. Instruct each group to build a dome. Problem-solving, creative thinking, cooperation (and possibly snacking) will be practiced during this exercise.

6. Poisonous Web. Stretch a piece of rope across a door frame, securing it to the frame or connecting wall with duct tape. You'll need two pieces of rope, one 3 feet off the ground, the other 4 1/2 feet off the ground. You are creating a “window” 18 inches wide that you describe to the team as a “poisonous spider web.” The team must work together to get all members through the opening without touching the ropes. They must go through, not under or over the ropes. If a team member touches either rope, the entire team must go back to the beginning and try again. This exercise builds cooperation, leadership, creativity and problem-solving. It also forces team members to trust and depend on each other.

7. Hang Ups. Hand each person a wire coat hanger. Tell the group they may work individually or create their own groups. Instruct them to make something useful from their coat hanger. Set a time limit of 5 to 15 minutes. Ask each person/group to describe his “tool” and its use. This exercise will indicate which of your team members are natural leaders or born socialites as well as which are more shy and may need to be drawn out when working with the group.

8. In the Picture. This is another puzzle game. Divide the team into groups and give each one a jigsaw puzzle from which you have already removed one piece. Each team will complete a puzzle with one missing piece. Ask each team what this represents in terms of the team. You're aiming for discovery of the importance of each individual to the successful accomplishment of the team's goal, but you may get some interesting responses about proper planning, supply officers and quality control.

9. All Aboard. This is another physical game. Depending on the size of your team, place a 1-foot to 3-foot square of cardboard on the floor, or mark off a square with masking or duct tape. Draw numbers, one for each team member. In order of the numbers drawn, team members must stand in the square. As the number of people in the square increases, members will have to work together and get creative to get everyone aboard. This exercise practices cooperation, problem-solving and leadership.

10. Bridge the Gap. Divide the group into teams of 2 to 4. Give each group a small ball of modeling clay and 12 toothpicks. Instruct them to build the longest cantilever bridge they can. Award points for speed of construction, length of bridge, ability to stand without tipping over and ability to hold weight (to measure this, stack quarters until the bridge tips or breaks). Team members will practice creativity, problem-solving, consensus (and manual dexterity).

To be successful, teamwork must be more than a method of dividing up the work to get the job done. Teamwork must embrace a cooperative attitude of mutual respect, shared responsibility and open communication. Teamwork recognizes each team member's individual contribution to the team in the context of the interdependency of those efforts in cooperative pursuit of the team's goal.

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Amy Linley gives practical and usable advice regarding communication and meetings at AccuConference - http://www.accuconference.com .

Find out more about our conference call, web conferencing and video conferencing services from AccuConference - http://www.accuconference.com/conferencecalls .