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In this issue:
• Marketing Article: Top Internet Marketing Techniques
• Marketing Article: Making Targeted Traffic Work for You.

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Our database puts you in direct contact with these organizations.

The Internet offers many means of affordable marketing, often with full-color imagery to go along with text. And multimedia components add some spice to the mix and increase online visitors and purchases. Here are some top Internet marketing techniques to help increase your sales and income.

1. DIRECTORY - Create your own directory on a specific industry topic, placing your own ad or banner along the top. Then invite others to add their website links via a link exchange program, listing themselves in your directory. This will result in lots of free advertising for you as your directory expands with links across the World Wide Web. Enter “link exchange software” into your favorite search engine for help with setup.

2. TEACH A COURSE – Write out a simple step-by-step instructional class in your area of expertise. Then break it up into smaller segments and set them up in an autoresponder as email messages with your ads included at the top and / or bottom of each message. Invite website visitors to sign up through on online form or email subscription address offered through the autoresponder service. Then as people sign up, they will learn more about you and your products and services.

3. EZINE EBOOK – Forget about small daily or weekly ezines. Try publishing one large monthly e-zine as an e-book format, preferably an Adobe .pdf file. Include a large number of articles with each issue and regularly featured areas like inspirational quotes, industry tips, favorite sites and advice from the pros. Also insert full-color graphics, multimedia components like audio file links, if you like, and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots.

4. TIP OF THE DAY – Set up your own Tip of the Day targeting your own area of expertise, relating to your own products and services. You can set it up on your website in a targeted box, via autoresponder, a blog, an RSS feed, an audio file or others means of communication. Add your own ad along with your tip for whichever product or service you want to target or maybe even your own online store for all. This will gently remind your target audience where to go to learn more.

In summary, by using Internet Marketing techniques customized to fit your own products and services, you can reach out and increase your website traffic and purchase opportunities. Internet marketing can mean a more affordable way to grow your business.

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About the author: Ed Rizzo is a professional internet marketer, copywriter who makes it simple for you to get more knowledge to start your own Home Based Business. To learn more about internet marketing visit his website at http://www.doublepaydirt.com

Ed Rizzo has been involved with Internet Marketing for 10 years and has written Internet Marketing Courses and articles related to internet marketing and Home Based Businesses http://www.dpdmarketing.com

There has been a lot of debate in other articles, forums, and books regarding sending targeted traffic to your website. Some sing its praises but many webmasters dismiss targeted traffic as a waste of money. They argue that CPC (cost per click) or paid banner/text link advertising is a better method for generating quality visitors to your site.

There is no doubt the CPC advertising and paid banner links can be a valuable source or web business. In fact, CPC advertising usually has a much high conversion rate (a greater percentage of visitors: registering on your site, signing up for your newsletter, or buying your product, etc.) than bulk targeted traffic. However, advertisers must pay a premium for this higher conversion rate. If the campaign is done properly targeted traffic is an inexpensive way to get your message out.

Here is an Example:

“Digital Camera” targeted visitor from Overture $1.70 / visitor
100,000 Banner Impressions (1% CTR) $0.35 / visitor
Targeted Traffic Targeted Visitors $.003 / visitor

Obviously targeted traffic is far less expensive than other methods of online advertising in terms or price per visitor. However, webmaster are, and should be, less concerned with price per visitor and more concerned with price per conversion, i.e., what is the cost per person registering on your site, signing up for your newsletter, or buying your product, etc.

So, in essence, the key to making targeted traffic work is to maximize your conversion rate. Let’s examine some primary rules you should follow to accomplish this.

1. Get traffic from a reliable source. You need to know where the traffic is coming from. Is it from Expired Domain redirects? Is it from pop ups or unders? If it is from pop ups/unders, does the traffic source have a method to compensate for pop up blockers? If not, you may find the actual traffic far less than the traffic you are being charged for.

2. Pinpoint your target market. Don’t try to save a few dollars with untargeted traffic. Make sure your message is being seen by people interested in your product or service. Give some thought to who would really benefit from your offer and target that group. Also, consider regional targeting as well. If you sell a product and can only ship to US customers, make sure only US visitors are being targeted with your message.

3. Create Impact Quickly. You have one brief chance to convert targeted traffic. Choose your landing page wisely. Use a page that will grab a visitor’s attention right away. However, be cautious not to create a message with too much hype. Web surfers have become more callous to advertising and may ignore messages that sound too fake.

The best option is to give a brief description of your offer then require them to click through to get more information. This way you can track conversions.

4. Avoid putting all your eggs in one basket. Experiment with different landing pages to see what works best for your offer. Do not send hundreds of thousands of visitors to a single page. Create several different landing pages and send 10k visitors or so to these pages. This way you can find out what works best and focus the rest of your traffic on those pages.

Also, don’t try to get all your traffic in a few days. By spreading it out over time you may convert repeat visitors who overlooked your message the first time.

5. Maximize your advertising dollar. I also like to sign up with a text link (www.textdot.com) or banner exchange (www.bexchanged.com) and place that code on my landing page. This way you can maximize your advertising budget by earning banner/link impressions. Just make sure that the code does not interfere with your primary message.

By following these rules, you will have a much greater chance of your targeted traffic campaign being a success.

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Travis Adair writes articles for http://www.bindexed.com, a free web directory with tools and information helpful to webmasters. He also runs http://www.targeted-traffic.ws, a valuable source of targeted traffic.