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In this issue:
• Marketing Article: Market Your Business through Newsletters
• Marketing Article: Writing Articles for Thousands of Readers

Associations and non-profit groups are a powerful resource for building and expanding networking and business opportunities, finding jobs, evaluating goods and services, and industry publications.

Our database puts you in direct contact with these organizations.

Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. You might be a bit intimidated when it comes to writing a newsletter, but really all you need is a couple hours and a few good ideas. This should not be difficult if you are keeping up with the constant changes and improvements in your niche market. You will want to be always one step ahead of the rest of the newsletters in order to maintain and build a larger subscriber base quicker.

One of the most important things for your newsletter is not only to be relevant, but also to look professional. People see the newsletter before they actually read it and if it looks unprofessional, subscribers could easily unsubscribe without ever reading it and you will lose a subscriber. There are many software programs you can buy that will help you build a newsletter that is not only professional, but has additional design features and the like. This is important because appearances can often mean everything so far as getting people to actually read what you have written. There are plenty of programs available online and web sites that cross compare programs features and prices. This will help you make a good choice in the program best for you.

Next, you will want to have a reason for people to sign up for your newsletter. People do not subscribe to newsletters without good reason and interest, so you will want to make sure that not only does your letter look professional but that it provides professional information or other items your subscribers want like access to e-books, toolkits, advice for marketing, business or other things.

Additionally, make sure you have an automated program that initiates newsletter requests and processes newsletter remove requests. IF not, you might find yourself spending hours adding new e-mail addresses and removing others. Most people would rather spend this time on their business rather than upkeep of email addresses. This program will certainly be worth whatever it costs.

Also, you should know that over 70% of sales are made after at least the third contact with a potential customer, so marketing your products in a newsletter to weekly subscribers will mean increasing your sales and revenues. This is important for a successful business, so make sure you are providing cutting edge information for your subscribers and giving them a reason to stay a subscriber. Once you have your professional newsletter in place, watch as the subscribers increase day after day and watch how your sales are affected as well as traffic to your site. Marketing via a newsletter can only help your web page and revenues.

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Paul Jesse is a retired government employee turn Internet Marketer. For work at home resources go to: http://www.sheamarketing.com

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Writing articles can be incredibly valuable to your business.

Articles help establish your expertise and give you credibility. A bunch of well edited articles can be compiled into a product for sale. Articles can get your name in front of your target market repeatedly.

In this article, I’ll review what you need to do to get your articles seen by as many people as possible.

1) Length and outline—Ideally, your article should be from 500-1000 words. Article submission services prefer this length, and your reader will as well. Use an outline at first to make it simpler. I discussed some popular outlines in the last issue of Service Business Strategies. An easy, clear outline starts with an introduction, followed by 3-5 key points, and concludes with a recap of your main points.

2) Resource box—This is your chance at promoting your business. A resource box appears at the end of your article, and is about 4-5 lines about what you offer your clients.

Although articles are ideal vehicles for building your list, you might also want to sell a product or have your reader call you for more information. Get clear on what you want this article to do for you before writing your resource box.

3) Where to submit and how—You can distribute your article yourself or through a directory service. In general I recommend using the service, because self-distribution is labor intensive.

However, if you have fewer than 50 people on your list, you can easily distribute it yourself through your current email program.

If you have a much larger list, consider using an email publishing service. These services charge monthly, and range from free to $100 or so, depending on the options. Great services that I’ve used include ezinedirector.com (free) and Aweber.com (many more options).

That takes care of mailing to your own list. But you can also mass distribute your information to thousands of people by using an article distribution service. Again, the options are plentiful, but it’s good to be aware of what is available.

Article distribution services send your article to multiple directories, which are distributed to thousands of readers who have indicated an interest in your topic. Because your article has your contact information at the end, you will quickly gain mass exposure.

Submission services can be expensive, depending on the number of directories to which they send your article, and other very mysterious factors. I use and recommend SubmitYourArticle.com, which currently charges $37 monthly to distribute to about 40 or so directories.

CONCLUSION Once you’ve written your article, presumably you’d like it to be read. Your first course is to distribute it to your own ezine list of subscribers. Again, if you have a small list of 50 subscribers or so, you can use your own mail program (Outlook, Eudora) to send it. If your base is larger, I recommend a listserve program like Aweber or Ezinedirector.com, which can send it out nicely formatted in an HTML template. These programs handle new subscribers and unsubscribes automatically. Lastly, when you’re ready to go beyond your own list, you can sign up for an article distribution service, which will send your article to thousands of subscribers for a monthly fee. I use SubmitYourArticle.com. If you want to research other services, do a web search for “article submission services.”

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