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In this issue:
• Marketing Article: The Importance Of A Solid Marketing Campaign
• Marketing Article: How To Find People Who Want Your Products And Services

The Importance Of A Solid Marketing Campaign
by Kenji Sakamoto © 2007

When it comes to generating traffic to your website, how you go about marketing it can make the difference of you having success or throwing the towel in early. Think about it this way; if you do not advertise your website, how do people know that you even exist? This is why it is vital that you spend a great deal of time selecting how you are going to market your website, and then following through with your plan.

The first step to advertising your website is developing a plan. Within your plan, you have to plot out every little detail. Who is your target market that you are promoting to? What kind of marketing are you going to do to appeal to your target audience? How much is it going to cost for you to advertise? These are just a few of the many questions you have to ask yourself when developing a plan.

Once you have your plan, you need to begin researching on how to fulfill the plan. Posting in forums and talking with people within your industry is a great place to begin. Ask for advice and what you can do to have success with advertising your website, because everyone started where you are at. And there are many people that are willing to help you go from rags to riches online.

Deciding who your target audience is should be fairly easy. If you have a gardening website, your target audience probably is not teenage guys. It is certainly possible to have a website that has many target audiences, in which case you will want to market to a broad audience.

When you begin to determine what kinds of advertising you want to do for your website, take a look at what kinds of advertising is free and what kinds you have to pay for. For instance, posting in forums and submitting articles to article directories is great free advertising. It gets your link out on the internet while also allowing you to display your knowledge.

Paid advertising will give you much quicker results, and can be more effective. There are several ways you can pay for advertising, and one of the more popular methods is buying your way up the totem pole on search engines. If you can get in the top two or three searches for a specific keyword in the search engines, your website will be displayed to thousands of visitors each day.

There is no secret behind the fact that marketing can make or break your business. Certainly there are other facets that can do so as well, but it is advertising that brings visitors to your website to begin with. As soon as you put together a promising marketing campaign, you can begin to determine what kind of success you will have in the long run.

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Kenji Sakamoto’s Marketing offers information and articles on marketing, advertising, and so on. To find this and much more, check out his website at: http://www.marketingonlinepro.com or http://www.theaffiliate-business.com

How To Find People Who Want Your Products And Services
by Biana Babinsky © 2007

Would you ever try to sell car insurance to people who don't have cars? Or how about selling meat to vegetarians? How about offering homeowners insurance to people who can't afford to buy a house?

A business owner who knows marketing knows that doing any of the above is a huge waste of time. People who do not own cars do not need car insurance. People who do not eat meat will not buy it and renters are not shopping for homeowners insurance. Offering these products to them will result in completely wasted time and no sales.

But I have seen many business owners are doing exactly that - they are spending time and money trying to sell their products and services to people who will not buy them. They do that by advertising and marketing their products and services to people who are not in their target market. And they get no results. Same will hold true for your business. If you market your products and services to people who are not in your target market, you will not get any sales.

Your target market are people who need, want and can pay for your products and services. If you want to make money, you need to offer your products and services to people in your target market. It is easy to sell car insurance to people who own cars and need car insurance. It is easy to sell meat to people who want to eat meat.And you can definitely sell homeowners insurance to people who just bought a house.

In order to sell your products and services, you need to reach people who need them and get them to your web site. So where can you find people who are looking for your products and want to purchase them? They are using the search engines and you can find them there. Over 70% of the people who buy online, use search engines to find products and services to purchase.

To get people who are using the search engines to find the products and services you are selling to your web site, use a process called search engine optimization. It is the process of modifying your web site content and meta tags to improve the search engine ranking of the page. Meta tags includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as links between pages on your same site and links to your web site from other web sites.

Once search engines know what material you offer on your web site, they can index it in their database. Once your web site is indexed in the search engine database, it will show in search engine results for keywords that are relevant to the information you have on your web site.

It is very easy to sell your products and services to people who already want to buy them. Use search engine optimization to get these people to your web site, sot that they can purchase your products and services.

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Learn search engine optimization and how to use it to get more customers to buy your products and services! Biana Babinsky shows you how to drive thousands of targeted visitors to your web site in her Step by Step Search Engine Optimization Special Report, available at http://avocadoconsulting.com/rlinks/zseo