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In this issue:
• Marketing Article: 10 POWERFUL Reasons WHY 'Articles' Remain The Internets #1 Marketing Strategy
• Marketing Article: Importance of Branding: What's in a Name?

Associations and non-profit groups are a powerful resource for building and expanding networking and business opportunities, finding jobs, evaluating goods and services, and industry publications.

Our database puts you in direct contact with these organizations.

We've all heard it... "Content IS King" and for good reason because it IS as far as the Internet is concerned.

And when it comes to web surfers, they come online for two reasons, One is to check there email and reason number Two is to search the web for "Information".

How do you think the Internet received the reputation as the "Information Super-Highway"?

Because thats what its primary purpose was before they decided to commercialize it to what it is today.

And... what do 'Articles' contain?

The answer is quite simple... "Information".

So, what does this have to do with you?

Be the one who supplies it.

It's that simple.

Now, for the rest of this article I'm going to give you 10 POWERFUL reasons WHY you should and/or need to get started using 'Articles' as one of your online marketing strategies so you too can reap the benefits.

With that said, lets move on to reason #1.

Reason #1. Search Engines LOVE them.

It's no secret that Search Engines LOVE content, so if you supply it on a regular basis your giving them a great reason to stop on by to take a look around.

Once there they'll spider and index your website which is just what you want.

Reason #2. Website and Newsletter owners always need them.

I touched base on this earlier about why web surfers come online.

Website owners need fresh content to keep there visitors and/or subscribers coming back, where as newsletter publishers also need fresh content for their "email" newsletters that they publish and send to their subscriber base.

Remember the two reasons I discussed earlier about WHY web surfers come online. BINGO!

Reason #3. They generate Life Long residual Traffic.

Articles produce Life Long residual traffic because website owners, newsletter publishers and article directories archive them for there visitors to read and search through.

And since you have a 'Resource Box' located at the end of every article you produce with your website info and URL you'll receive traffic.

Reason #4. Great way to get One-Way HIGH PR links.

This is probably one of the best reasons because when you offer your free information with 'Reprint Rights' and the website owner decides to archive your article within their article directory and their website happens to have a High PR(popularity ranking) ranking, guess what?

You'll be able to 'Piggy Back' off there PR giving your website a PR boost because at the end of every article you produce your able to leave your 'Resource Box' with all your websites info and most important of all, your URL.

Reason #5. They're VIRAL.

This is yet another great reason to start using articles as one of your online marketing strategies simple because your going to offer 'Reprint Rights' with all the articles you produce giving Website and Newsletter owners permission to publish them causing a VIRAL explosion and Traffic surge to your website.

Reason #6. You can syndicate them via RSS.

If your up to speed on the latest marketing technology called RSS(Real Simple Syndication) and you write 'Articles' on a regular basis you can set-up an RSS feed that web surfers and/or website owners can 'Opt-In' to and syndicate your 'Articles' via RSS to them, plus, you can also submit your RSS feed(s) to RSS search engines and directories.

Depending on how many 'Opt-In' this is yet another great reason to get started with 'Articles' and another way to generate LOTS of Free targeted traffic.

Reason #7. Bloggers with BLOGS need "Information" to.

Bloggers with BLOGS or Web-Logs need information to.

If you provide quality information related to a specific Blog that blog owner just might post your article on his/her blog for their audiences/readership to read giving you again more FREE exposure for your business.

It gets better. Blogs also use RSS(Real Simple Syndication) to syndicate there content to various search engines, RSS search engines and directories giving you again more FREE exposure through their feed.

Reason #8. Info-Product developers need it to.

Ever receive a free ebook of some sort in your Inbox with related articles inside it from other authors?

When you offer your articles with 'Reprint Rights' and someone decides to include your article in there ebook for a Viral marketing campaign they're working on, guess what?

More FREE targeted traffic for YOU as that particular ebook circulates across the Internet.

Reason #9. Post them to related Forums and Newsgroups.

Remember, the Internet is all about numbers and Forums and Newsgroups contain numbers to and are yet another avenue for you to gain some extra exposure for FREE for your online business through your articles.

Just make sure you read there 'Terms' before you start posting because you don't want to receive any 'Flames' in your Inbox.(They can be Nasty.)

Reason #10. You gain INSTANT credibility as an Expert.

The best way to gain the trust of your potential customers online is to supply them with quality "Information".

By doing this your stepping up and telling them that you know what your talking about within the industry your in giving them a reason to look into what you have to offer further by following the link you provided within your 'Resource Box' at the end of your article.

WoW! Are those 10 POWERFUL reasons to get started with 'Articles' or what?

You get all those benefits by just producing ONE article.

The more you produce the more you'll benefit.

Do you see how powerful 'Articles' are now and how they can take your online business to the next level?

I certainly hope so.

In conclusion: "Content IS King" online and will remain King for as long as the Internet exists.

It's now up to you to step up to the plate and decide whether or not You want to tap into this 'Proven Internet Marketing Strategy' yourself and reap all the benefits I just finished explaining above.

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Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture." Where would Norma Jean be without Marilyn Monroe, or who would imagine Coca-Cola as just a soft-drink manufacturer? A brand provides a concrete descriptor to customers and competitors alike, a name for a product or service to distinguish it from anything else. Bob may run a hobby shop, but trying to advertise as "The hobby shop a guy named Bob runs down the street a ways" is financial suicide. Each customer will have to describe the shop, who Bob is, and what the shop does every time someone asks about it. This makes the process of recommending a good hobby shop too much work for the average customer, and far too much work for a user looking for hobby shops on the Internet. A customer looking up Bob's hobby shop will have an easier time of it if he or she knows to refer to it as "Bob's House of Hobbies," and the customer can then refer others to Bob's hobby shop by name, increasing the potential advertising exponentially.

Developing a brand involves more than just picking a catchy name and placing an ad in the newspaper--a brand is more than a unique string of letters denoting a particular product; a successful brand is a mnemonic trigger that makes a consumer feel a certain way when the brand is thought of. For those who drink cola-flavored soft drinks, which is more appealing on a hot day: a cold cola soda, or an ice-cold Coke? Coca-Cola has spent 100 years developing their particular brand of cola-flavored soda as a refreshing beverage and a seminal representation of a market segment. Coca-Cola has used a combination of direct marketing, give-away techniques, and multi-product cross-branding to achieve maximum brand recognition and visibility in not only its immediately competitive market, but in markets as diverse as Coca-Cola branded race cars and housewares.

Brand loyalty is an integral part of building a brand, as consumers usually have a choice of products in the same market segment, and so a successful company will come up with a way to keep consumers re-buying their product or coming back to their location rather than going to a competitor. These brand loyalty-building efforts may come in the form of coupons, incentives such as many grocery chains' technique of "grocery discount cards" or "loss leaders," meant to draw consumers into the store, where they will hopefully buy products along with the discounted fare at a higher profit ratio. In exchange for these discounts and grocery cards, many companies collect information about buying habits and average spending amounts, the better to tailor advertisements and better-focus future promotional efforts. Once a consumer is hooked, brand loyalty tends to result in higher sales volume, as well as loyal customers being less sensitive to price changes of their favorite brands (within reason, of course), as well as less sensitive to competitors' incentives. Studies have shown that it takes 5 times as much money to gain a customer as it does to retain one. That's 5 times as much money as could have been spent on other things.

A brand is who your company is, and what it is selling--it is as important as naming a baby, and should require the same amount of effort to develop it, but if done well, can mature into a successful and profitable adult.

© 2005, Wholesale Pages UK. All rights reserved.

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William King is the director of All Wholesale UK, Wholesale Pages, Wholesale-Canada and Dropshipping Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.