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In this issue:
• Marketing Article: Writing Articles Can Explode Your Business
• Marketing Article: Relating to Your Customer

Writing Articles Can Explode Your Business
by Jason Oickle © 2006

In today's highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.

There is a wide variety traffic building techniques you can use. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best strategies you can use, and they are very effective if used proporly. How, you may ask, can writing articles help improve your web traffic? Here are the top ways in which it can help explode your business.

1. Reach more people

When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box area. With this, you get massive exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you will increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article, you may reap the benefit of more exposure, higher web traffic and more sales.

2. Free Advertising

Submitting your articles to other websites presents an opportunity to advertise your website without paying huge fees. Although you should not make a sales pitch in your articles, make Them informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

3. Gain High Search Engine Ranking

Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

4. Increases Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5. Optimizes your site for improved search engine ranking

By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

6. Establishes a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

7. Enhances your credibility through references and testimonies

Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business

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Jason Oickle reveals how you can quickly and easily submit to hundreds of article directory's: http://www.bestresaleproducts.com/article-submitter

Relating to Your Customer
by Richard Cannon © 2007

When earning a sale of any type of you must relate to your customer. A client will be turned off by someone who they cannot relate to. Not only in sales, but with any thing. You don’t generally waste your time with things that don’t interest you, right? Like with me, I like to read but when it comes to Shakespeare, I just can’t wrap my arms around it. Why?, because I cannot relate to his words. When his literature is translated in to words I can relate to, they do interest me, but in Older English I’d rather not read it. For example: I can’t relate to Older English as well as Modern English, when dealing with a buyer you NEED to be on their level. If not, they won’t relate to you.

The first step to relating to your client is noticing the way they speak. If you have a customer who talks slower, you will want to slow down your speech. Have you ever had to talk to someone who spoke with a different pace? They probably lost your attention if they spoke too slowly. If they talked too fast you most likely asked them, “what?”, more than once. When your customer clearly understands what you are telling them, you will then have their full attention.

The way you let your customers know you care and understand them, is by asking them questions. After you ask a question you MUST let them answer and push them to tell you more. This shows your client you are interested in them. Don’t you love it when you are talking to someone who is interested in YOU? Of course you do, and you are also interested in them. Think about it. If somebody your interested in recommends a movie or restaurant to try, you want to try it out. That’s because you relate to them and believe they may like the same things as you.

You definitely want your customer to respect your judgment. This way when you explain to them why your product will benefit them. If your client feels you truly want what’s best for them, this is when they want to buy from you.

Go Get ‘Em!

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Richard Cannon, The TeleSales Recruiter started selling candy in school when he was 8 years old. He’s been selling ever since. In his 30’s he was looking for a sales job he could do from home that was in line with his purpose. He looked and looked and couldn’t find the right one. He swore some day he would make it easier for people to find great sales jobs they can do from home. He built a crew of work from home people, but couldn’t help everyone because they were not all passionate about what he was selling. So now, he assist’s salespeople in figuring out what their purpose is. Then he finds them an opportunity that is in line with that purpose. Now they make more money selling something they love. For more information, visit Cannon’s site at http://www.telesalesrecruiter.com