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In this issue:
• Marketing Article: 15 Marketing Tips to Increase Your Profits
• Marketing Article: Why Did You Go Into Business?

1-Focus your website on your visitors and customers desires, not on yourself. Be sure they know what is in it for them, not that you won an award for your business. For example, do not make your ad mostly about what you have done; make it about what benefits the reader will get from buying your products or service.

2-Allow visitors to submit a free classified ad on your web site. Require them to give a valid e-mail address in order to post an ad. You could also require them to return after a set time to resubmit. You could also ask that they give you a reciprocal link in return on their web site.

3-Allow other people to publish your e-zine articles on their web site. Include your website ad and link in each issue you publish. This may also help you increase the number of people who subscribe to your e-zine. You could also allow people to use your full issue for their own e-zine as long as they include your links and signature.

4-When you purchase a product or visit a site and it exceeds your expectations or has great information, e-mail a testimonial to the company. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site. For example, under your testimonial you could sign it (your name) Author of (your book) Visit (your site).

5-Give away the e-book or software as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the e-book for a new back-end product you're offering. For example, you could say, We Are Giving You This E-book As A Way To Say Thanks For Being One Of Our Loyal Customers.

6-Make money cross-promoting your e-book with other peoples products or services; this is a great easy technique and could double your marketing effort without spending more time and money on your part. For example, you could package your business e-book with a search engine submission service and it is a win, win situation for you both.

7-When you create a new product or service; just give your subscribers a free copy or limited membership. These folks are the most likely to purchase the upgrade and of course pass it on to friends.

8-You can earn residual income from your customers by selling back-end products. If you do not have any, you could sign up to related affiliate programs. For example, you could say Thanks for ordering our product. If you would like to learn more about web marketing, I highly recommend (affiliate product)!

9-Most people want life to be easier and quicker. Give your prospects easy ordering instructions, easy product instructions, etc. For example, you could say, our product comes with step-by-step, easy ordering instructions! Also make sure your website is as easy as possible to navigate.

10-Reward your customers for giving you feedback on your product or service, it could be discounted products, useful software, information products, etc. For example, you could say, Could you please give us any helpful feedback on how to improve our product or service and you will get a free business e-book or software program.

11-Give away a follow-up e-mail course on anything helpful pertaining to your product or service. Include your ad with each lesson. People will buy quicker when they see your ad repeatedly. For example, how many times have you bought something because you have seen the advertisement on TV or in the news paper over a period of a few of weeks?

12-Run a contest or sweepstakes for your customers or visitors, give away free ebooks or reports, cash, t-shirts, caps anything with your company logo. People love freebies, Use short polls or surveys for them to enter and increase your opt in lists. Plus be sure to use email to announce winners and notify them of new contests in the future.

13-Add forums or message boards to your site. It will give you visitors a way to be more active on your website. An article section is also a good idea and gives your customers a reason to return more often.

14-Create urgency for a product or offer, you want buyers to buy now. Tell buyers your offer will not be available again. You can always sell that product again with bonuses or a special priced package. Plus you can put a limit on the actual number of products for sale.

15-Turn your ads into a story or How to articles, people are more likely to continue reading your copy if you do this. People love stories, tall tales and humor, use these in your marketing and on your website.

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SadieJane is the owner and webmaster of a few sites on the internet. She has been marketing online for some time now, she also is the author of articles on marketing and the internet.
http://www.onlineopportunities.biz
http://www.sadiesinfomall.com

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Our database puts you in direct contact with these organizations.

If you answered, to make money, you’ve got it all wrong. That may be one of your reasons, but it shouldn’t be the main goal. You might think I’m crazy, but hear me out. To begin with, you be wondering what makes me qualified to judge your business? Fine, I’ll tell you.

As a professional marketing consultant with a degree in advertising, I’ve been advising businesses since opening my own advertising agency in 1976. That adds up to three decades and about 7000 businesses. During that time, I learned what it takes to keep a company running. Therefore, with those credentials under my belt, please allow me to pass on a few words of wisdom.

The purpose of business is to: (a) fill a need or (b) solve a problem. You do it by offering a product or service to the customer. Name any business that ever existed and you’ll find that this is always true. If there is no need fulfilled or problem solved, there are no customers and hence, no business. When you conceived your company, you choose a product or service based on your (a) expertise, (b) love of….i.e. food, a hobby, etc., (c) plugging a hole in the marketplace, (d) new invention, or (e) any combination of these. They all are ultimately need-fillers or problem-solvers. Once the idea is firmly entrenched, we can move on.

After you uncovered the product or service you would offer, you began to formulate the expenses and potential profit involved. It is part of your business plan that might extend years into the future. So I have to remind you that the business is simply a concept that entails an exchange of those goods or services for something of value. It doesn’t even always have to be money. There are barter clubs, or companies that accept stocks, bonds, antiques, jewelry, or real estate as well, for payment. In any case, the result is the same. The buyer receives something that they seek and is willing to give up something that the merchant agrees to, as compensation.

If the business does a decent job of taking care of the customer’s desires and solves their problems, the business will grow and prosper. There will be profits and enough to pay all the appropriate overhead associated with the company. But, if you ever lose sight of the true purpose, pleasing the customer, you will fall into the 80% failure rate that happens to most businesses in the first five years. If you want to learn more about how to avoid the common mistakes in obtaining and keeping customers, go to: poweradbook.com where you can read about a book that I wrote devoted to people like you. You know, the ones that are excited to be in business and want to stay in business for decades to come.

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Jeffrey Hauser’s latest book is, "Inside the Yellow Pages,” which can be viewed at: www.poweradbook.com

He was a sales consultant for the Bell System Yellow Pages for nearly 25 years. He graduated from Pratt Institute with a BFA in Advertising and has a Master's Degree in teaching. He had his own advertising agency in Scottsdale, Arizona and ran a consulting and design firm, ABC Advertising. Currently, he is the Marketing Director for thenurseschoice.com, a Health Information and Doctor Referral site.