Press releases have evolved over the years, especially with the importance of online marketing. To make a press release work for your business, there must be a strategy. Here are tips to an effective press release:
Announce a new product or service.
Reach thousands of journalists instantly and be seen on major search engines and social media.
Brand your business.
Publish and distribute a press release on a consistent basis. It's a good way to improve your company image and develop a brand.
Include Images in your release.
Convey your message and news stories using videos, images and other multimedia.
Distribute to millions of people instantly.
A press release can be distributed to millions of people around the world instantly through email and social media.
Direct readers to other areas of your site. Include links to web pages within a press release, giving you the ability to direct readers to more information on your business.
Search engine optimization is key.
Use targeted keywords so visitors can find your company information through search engines.