This information and more is included in our Press Release Do-It-Yourself Kit What Makes a Press Release Newsworthy The Key Components of a Press Release Guidelines for the Various Types of Media Press Release Templates for Specific Industries Top Newspapers Nationwide - With Contact Information Media Newspaper Associations - With Contact Information

Distribution of your press release is just as important as the writing of the release. You want it to be seen, and more importantly, written up in the media. Here are some tips for a successful distribution:

1. Target your audience. Only contact editors who write about your industry or topic. Make sure you send the press release to the appropriate editor; don't send a food story to a sports editor.
2. Don't make the mistake of sending a press release to a group of general media sources in hopes that someone will pick up the story. In most cases, the bulk of your work will end up in the wastebasket, if your announcement has no interest to their readers.
3. Find out the best way to contact your target audience. Not every journalist wants press releases by email. You may need to use postal mail, email, or faxes.
4. Don't send email press releases with attachments - they will be deleted immediately upon receipt.
5. If sending an email release, make sure to write the release within the body of the message.
6. Don't follow up with editors. Editors receive hundreds of press releases on a daily basis. Chances are you will irritate most editors by making a second contact to ask if they received your press release.
7. Know editor's deadlines. If you are sending a time-sensitive release, don't expect a magazine editor to cover your event scheduled for next week. Find out what the appropriate "lead time" is to send your press release for possible distribution in their media.
8. If writing about a web site, make sure the site is updated before you send your release. Editors will visit the site if they have an interest in your product/service.

These strategies should help you develop a properly written press release. If you still need help, or would like more information on a specific topic, email pressrelease@marketingsource.com and we will be glad to provide assistance or distribute your release for you.