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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
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Coming Out of COVID – Tips for Going Virtual & Why Live Events are Important
by Jim Cermak TradeShowu.biz Ep 036 – Coming Out of COVID – Tips for Virtual Events and Why Getting Back to In-Person Shows is Important...

Barb Ferrigno
Apr 12, 20224 min read


Virtual Trade Show Options – The Lockdown Episode
by Jim Cermak Tradeshowu.biz Episode 028 – Virtual Trade Show Options – The Lockdown Episode Everything has shifted in the trade show and...

Barb Ferrigno
Apr 12, 20223 min read


Travel Tips #1 – Getting to Your Events
by Jim Cermak TradeShowu.biz Since many many people travel to trade shows each year, I wanted to share some of my favorite travel tips. ...

Barb Ferrigno
Apr 12, 20222 min read


Google Business Profile Strategies for Events – with Heather Taylor
by Jim Cermak Tradeshowu.biz Are you maxing out your Google Business Profile? Formerly known as Google My Business, your Google Business...

Barb Ferrigno
Apr 11, 20221 min read


Motivational Design is Gamification with a Purpose – with Jeff Campbell
by Jim Cermak Tradeshowu.biz You have heard about Gamification, but have you heard about Motivational Design? Motivational Design is like...

Barb Ferrigno
Apr 11, 20222 min read


Power of Digital Acceleration for Your Business – with TechMatch
by Jim Cermak Tradeshowu.biz Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are experts in the technology...

Barb Ferrigno
Apr 11, 20221 min read


Gamification at Trade Shows for Sponsors & Exhibitors – with Adam Haesler
by Jim Cermak Tradeshowu.biz In this episode, we discuss how sponsors can use gamification to offer value and pre-qualify an attendee and...

Barb Ferrigno
Apr 11, 20222 min read


Secrets to Selecting the right Virtual Event Platform – with Brian Scott & Heather Holst-Knudsen
by Jim Cermak Tradeshowu.biz You want to plan a professional virtual trade show, conference, expo, or event that needs technology and...

Barb Ferrigno
Apr 11, 20221 min read


Marketing Automation for non-techies – Breaking it Down
by Jim Cermak Tradeshowu.biz Episode 020 – Marketing Automation bonus – breaking it down In our last episode, Ryan Mansfield from Revolt...

Barb Ferrigno
Apr 11, 20222 min read


How to use Marketing Automation for Maximum ROI! With Ryan Mansfield
by Jim Cermak Tradeshowu.biz Ep. 019: How to use Marketing Automation for max ROI! With Ryan Mansfield Check this out!!! Exclusive for...

Barb Ferrigno
Apr 11, 20222 min read


What Lead Gathering Option should You choose?
by Jim Cermak Tradeshowu.biz Episode 006 – Lead Gathering Options In this episode, we will be discussing different options for gathering...

Barb Ferrigno
Apr 11, 20226 min read


9 Things to NEVER do at your Event Booth!
by Jim Cermak Tradeshowu.biz Businesses everywhere are now back to planning for their return to life, in-person trade shows, conferences,...

Barb Ferrigno
Apr 11, 20222 min read


Creating the Black Tie Experience – with Bob Pacanovsky
by Jim Cermak Tradeshowu.biz When you think of having a Black Tie Experience, what comes to mind? High quality? Luxury? Top of the line?...

Barb Ferrigno
Apr 11, 20221 min read


Inquisitive Culture: Your Secret Weapon – with Katherine Miracle
by Jim Cermak Tradeshowu.biz Ep 037 – The Power the Inquisitive Culture – Your Secret Weapon Katherine Miracle MBA, award-winning Keynote...

Barb Ferrigno
Apr 11, 20221 min read


Prepping for a New Event World with Devin Cleary of Bizzabo
by Jim Cermak Tradeshowu.biz As a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade...

Barb Ferrigno
Apr 11, 20221 min read


You have a Bad Booth Location! What do you do?
by Jim Cermak Tradeshowu.biz Question: What to do if you have a bad booth location? For anyone who has exhibited at trade shows, expos,...

Barb Ferrigno
Apr 11, 20222 min read


Busting Myths! Forget What You Think You Know about Trade Shows!
by Jim Cermak Tradeshowu.biz It’s time to BUST some MYTHS!! Forget everything you Think You Know about Trade Shows! There are 8 common...

Barb Ferrigno
Apr 11, 20224 min read


My Amazing Journey to the 7 Secrets of Trade Show Success
by Jim Cermak Tradeshowu.biz This is the story – MY story – of an amazing journey that helped me discover the 7 secrets to working trade...

Barb Ferrigno
Apr 11, 20222 min read


7 Tips to Reduce Show Planning Overwhelm
by Jim Cermak Tradeshowu.biz If you are an exhibitor at trade shows and events, this episode is just for you! And I’m specifically...

Barb Ferrigno
Apr 11, 20223 min read


Success Story from Live Event! With Forrest Reed
by Jim Cermak Tradeshowu.biz You are about to hear a Success Story from a recent Live Event! Joining the podcast today is Forrest Reed of...

Barb Ferrigno
Apr 11, 20221 min read
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