11 Strategies for Getting Social Media Fans Onto Your Email Lists
By Dakota Shane Co-founder, Copy Buffs @DakotaShane_Nun
Building up your email list is one of the most stable ways to construct a foundation of loyal fans for your business.
The problem is, it's hard to collect email addresses without the trust and attention of a dedicated audience. Luckily, social media can provide both of these components when done right.
Here are 11 creative ways to use social media to beef up your email list:
1. Link up your newsletter in Instagram Stories.
Using Instagram Stories, showcase some behind-the-scenes content. This could be about a new product release, exclusive feature, or anything else. In the story, include a link to your newsletter.
Make it clear to your audience why they should visit the web page. If you're showing a new product with the Instagram Story, tell them how your newsletter will keep them up to speed on all product updates.
2. Write a compelling Medium article.
If you play your cards right, Medium is a fantastic venue for collecting email addresses. To do this, first write an article. At the bottom of the piece, include a call to action.
Within the call to action, there should be a link to your newsletter or to a free resource you've created related to the content of the article. For example, if your article covered how to run a 5 minute mile, the free resource could be a Runner's Checklist.
If you don't have a freebie to give away, try tools like Rabbut and Upscribe that help directly collect emails on Medium.
3. Leverage DMs on Instagram.
Authenticity works. In an Instagram post, tell your audience how you're trying to build up your email list. A fun way to incentivize them to sign up is to offer a joke, compliment, or fun fact in exchange for them sending their email address to you through a Direct Message.
Why would others be more willing to do this? Easy: it's more intimate and fun than signing up for a newsletter.
While this wouldn't be appropriate for all industries and businesses, it would work in more than you might think.
4. Host a Facebook Live or IG Live Show.
Try hosting a Facebook Live or Instagram Live show where you give actionable tips and strategies on a particular topic. Then, create a handout that contains all of the show's information.
To be able to download this handout, your audience would give their email address in exchange for the content.
5. Utilize Facebook and LinkedIn Groups.
Building community is one of the best ways to build trust. In today's social media landscape, one of the most effective ways to build community is through creating Facebook Groups, as well as LinkedIn Groups.
Once you build trust in your community by continually providing them with with value, you'll be a good position to ask for your members to sign up for your newsletter.
6. Use YouTube cards.
YouTube cards are the little buttons that pop up on the screen when you're watching a YouTube video. They allow creators to direct their viewers to outside web pages.
To increase email subscribers using YouTube, be sure to mention your newsletter in your video and include a YouTube card that links to it.
7. Include a Sign up button on your Facebook page.
On your Facebook business page, you're able to include a "Sign up" button that can direct your audience to your squeeze page, newsletter, or any other destination. This will allow you to capitalize on your Facebook Fans.
8. Send posts to promote your free products or downloads regularly.
Sometimes, the best way to convince is to be persistent. By consistently promoting free products available for download to your audience, you could be increasing your chances that existing followers check out the content, and are certainly increasing your chances that new followers do.
To do this, use tools like Hootsuite, Buffer, or Agorapulse to pre-schedule these posts a week in advance. This will save you time and energy.
9. Host a contest or giveaway.
A contest is a great way to beef up your email list. Who doesn't like free stuff? Just be sure participants have to include their email in order to enter the contest.
Promote the contest on all your social media platforms and watch the emails start rolling in.
10. Instagram multiple image posts.
Using Instagram's multiple image posts, highlight why your audience should sign up for your email newsletter. Then, include a link in your bio to the respective web page.
Using the multiple image feature, you can also tell a story that would compel viewers to sign up for your email list.
For instance, if you're a yoga instructor who has a Weekly Namaste Newsletter, you could tell a story about how yoga helped fix a student's back pain that unfolds as viewers swipe through each image on the post.
11. Run a social media ad campaign.
Running a social media advertising campaign to promote your email newsletter is one of the simplest, yet surprisingly underused, ways to build your email list.
In the ad, be sure to let prospects know about all of the value, tips, and insights they'll receive in your respective topic. This ad campaign could be on Facebook, Instagram, Twitter, LinkedIn or Pinterest.